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Der Kunde im Fokus : die wicht...
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91
Customers' online purchase intentions and customer segmentation during the period of COVID-19 pandemic
Akar, Ezgi
- In:
Journal of internet commerce
20
(
2021
)
3
,
pp. 371-401
Persistent link: https://www.econbiz.de/10012549667
Saved in:
92
A qualitative investigation of shopping behavior of customers at bottom of the pyramid
Sharma, Bodh Raj
;
Gupta, Nikita
- In:
Journal of global marketing
34
(
2021
)
4
,
pp. 308-327
Persistent link: https://www.econbiz.de/10012650607
Saved in:
93
RFM-based repurchase behavior for customer classification and segmentation
Rahim, Mussadiq Abdul
;
Mushafiq, Muhammad
;
Khan, Salabat
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012581908
Saved in:
94
Customized targeting strategies for category coupons to maximize CLV and minimize cost
Mutius, Bernhard von
;
Huchzermeier, Arnd
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 764-779
Persistent link: https://www.econbiz.de/10013270725
Saved in:
95
Targeting customers under response-dependent costs
Haupt, Johannes Sebastian
;
Lessmann, Stefan
- In:
European journal of operational research : EJOR
297
(
2022
)
1
,
pp. 369-379
Persistent link: https://www.econbiz.de/10013259335
Saved in:
96
Segmenting the consumers of cause-related marketing on psychographic attributes in emerging economy : the case of India
Chawla, Deepak
;
Gupta, Shruti
- In:
International journal of Indian culture and business …
24
(
2021
)
1
,
pp. 19-42
Persistent link: https://www.econbiz.de/10012695820
Saved in:
97
Customization of online advertising : the role of intrusiveness
Doorn, Jenny van
;
Hoekstra, Janita Cornelia
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010207199
Saved in:
98
Target market solutions in South African online businesses : the generational effect
Rudansky-Kloppers, Sharon
;
Strydom, Johan
- In:
Journal of African business
22
(
2021
)
2
,
pp. 209-234
Persistent link: https://www.econbiz.de/10012498243
Saved in:
99
"Count the ways that it impacts your life" : new parenthood and sport fandom
Mansfield, Aaron C.
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 462-474
Persistent link: https://www.econbiz.de/10012293664
Saved in:
100
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat
;
Kocyigit, Altan
;
Eren, P. Erhan
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
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