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A meta-analysis of the effects...
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Konsumentenverhalten
66
Consumer behaviour
65
Advertising
64
Werbung
63
Advertising effects
56
Werbewirkung
56
Meta-analysis
36
Meta-Analyse
33
Internet marketing
24
Online-Marketing
24
Theorie
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Deutschland
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Marktforschung
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Bibliometrie
16
Germany
16
Markenimage
16
Bibliometrics
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Market research
15
Product Placement
15
Product placement
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Theory
15
Betriebswirtschaftslehre
14
Brand image
14
Brand management
14
Markenführung
14
Business economics
12
Marketingmanagement
12
Social Web
12
Social web
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Empirical method
11
Empirische Methode
11
Marketing management
11
Gender
10
Geschlecht
10
Beziehungsmarketing
9
Children
9
Fernsehwerbung
9
Humor
9
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9
Relationship marketing
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20
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Konferenzschrift
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Collection of articles of several authors
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Sammelwerk
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Language
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English
177
German
44
Undetermined
40
Author
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Eisend, Martin
200
Reijmersdal, Eva A. van
38
Boerman, Sophie C.
16
Kuß, Alfred
14
Rozendaal, Esther
13
Buijzen, Moniek
9
Rosengren, Sara
9
Koch, Jochen
8
van Reijmersdal, Eva A.
8
Langer, Alexandra
7
Neijens, Peter
7
Neijens, Peter C.
7
Noort, Guda van
7
Petermann, Arne
7
Smit, Edith G.
7
Tarrahi, Farid
7
Küster-Rohde, Franziska
6
Schuchert-Güler, Pakize
6
van Reijmersdal, Eva
6
Berlo, Zeph M. C. van
5
Evanschitzky, Heiner
5
Hudders, Liselot
5
Knoll, Silke
5
Richter, Thorsten
5
Smit, Edith
5
Apaolaza, Vanessa
4
Bayón, Tomás
4
Brexendorf, Tim Oliver
4
Hartmann, Patrick
4
Langner, Tobias
4
Rößner, Anna
4
Schmidt, Susanne
4
Tomczak, Torsten
4
Voorveld, Hilde
4
Bothfeld, Silke
3
Dahlén, Micael
3
Hermann, Erik
3
Karpinska-Krakowiak, Malgorzata
3
Möller, Jana
3
Smink, Anne R.
3
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Springer Fachmedien Wiesbaden
5
Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
European Advertising Academy
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
ICORIA <10, 2011, Berlin>
1
ICORIA <13., 2014, Amsterdam>
1
ICORIA <16., 2017, Gent>
1
Institut für Marketing <Berlin>
1
Springer Nature Switzerland AG
1
Verband der Hochschullehrer für Betriebswirtschaft
1
Wissenschaftszentrum Berlin für Sozialforschung (WZB)
1
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International journal of advertising : the quarterly review of marketing communications
24
Journal of advertising : official publication of the American Academy of Advertising
17
International journal of advertising : the review of marketing communications
14
Journal of advertising
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
European Advertising Academy
8
Journal of current issues and research in advertising : JCIRA
8
Journal of the Academy of Marketing Science
8
Psychology & marketing
8
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
7
Journal of business research : JBR
7
SpringerLink / Bücher
7
Advances in advertising research
5
BuR - Business Research
5
Journal of advertising research
5
Journal of international marketing
5
Journal of marketing communications
5
Marketing letters : a journal of research in marketing
5
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin / Betriebswirtschaftliche Reihe
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
4
Breaking new ground in theory and practice
3
Business research
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Discussion Papers / Fachbereich Wirtschaftswissenschaft, Freie Universität Berlin
3
Diskussionsbeiträge
3
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
3
Journal of business economics : JBE
3
Journal of marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing Letters
3
Research
3
Business research : BuR ; official open access journal of VHB, Verband der Hochschullehrer für Betriebswirtschaft e.V
2
Cutting edge international research
2
Journal of Consumer Psychology
2
Journal of promotion management : JPM
2
Journal of retailing
2
Lehrbuch
2
Marketing : journal of research and management
2
Springer eBook Collection
2
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ECONIS (ZBW)
191
OLC EcoSci
37
RePEc
11
EconStor
8
USB Cologne (EcoSocSci)
6
Other ZBW resources
5
USB Cologne (business full texts)
2
BASE
1
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181
Humor in der Kommunikation
Eisend, Martin
;
Kuß, Alfred
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 629-644)
.
2009
Persistent link: https://www.econbiz.de/10003766141
Saved in:
182
Ethnic minorities in advertising
Rößner, Anna
;
Eisend, Martin
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 774-784
Persistent link: https://www.econbiz.de/10014422153
Saved in:
183
Zu viel des Guten? Zum Einfluss der Anzahl von Ökolabels auf die Konsumentenverwirrtheit.
Langer, Alexandra
;
Eisend, Martin
;
Kuss, Alfred
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10007978330
Saved in:
184
A meta-analysis of gender roles in advertising
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
4
,
pp. 418-441
Persistent link: https://www.econbiz.de/10008439259
Saved in:
185
Effects of Fear-Arousing and Humorous Appeals in Social Marketing Advertising: The Moderating Role of Prior Attitude Toward the Advertised Behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2012
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10010151788
Saved in:
186
Brand personality: A meta-analytic review of antecedents and consequences
Eisend, Martin
;
Stokburger-Sauer, Nicola E.
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
3
,
pp. 205-216
Persistent link: https://www.econbiz.de/10010161512
Saved in:
187
Metaanalyse : Einführung und kritische Diskussion
Eisend, Martin
-
2004
Persistent link: https://www.econbiz.de/10004539390
Saved in:
188
Effects of Fear-Arousing and Humorous Appeals in Social Marketing Advertising: The Moderating Role of Prior Attitude Toward the Advertised Behavior
Jger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10010082621
Saved in:
189
Explaining The Impact Of Scarcity Appeals In Advertising: The Mediating Role of Perceptions of Susceptibility
Eisend, Martin
- In:
International journal of advertising : the quarterly …
37
(
2008
)
3
,
pp. 33-41
Persistent link: https://www.econbiz.de/10009976363
Saved in:
190
The Moderating Influence of Involvement on Two‐Sided Advertising Effects
Eisend, Martin
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 566-575
Persistent link: https://www.econbiz.de/10010131849
Saved in:
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