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The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case

Pace, Stefano; Balboni, Bernardo; Gistri, Giacomo - In: Journal of marketing communications 23 (2017) 2, pp. 135-148

Persistent link: https://www.econbiz.de/10011706457

Lending ears to unheard voices : an empirical analysis of user-generated content on social media

Gour, Alekh; Aggarwal, Shikha; Kumar, Subodha - In: Production and operations management : the flagship … 31 (2022) 6, pp. 2457-2476

Persistent link: https://www.econbiz.de/10013277057

Fall and redemption : monitoring and engaging in social media conversations during a crisis

Canhoto, Ana Isabel Domingos; Vom Lehn, Dirk; Kerrigan, … - In: Cogent business & management 2 (2015), pp. 1-16

Social media content can spread quickly, particularly that generated by users themselves. This is a problem for businesses as user-generated content (UGC) often portrays brands negatively and, when mishandled, may turn into a crisis. This paper presents a framework for crisis management that...

Persistent link: https://www.econbiz.de/10012036517

Social - Local - Mobile : The Future of Location-based Services

Heinemann, Gerrit - 2015

Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA - a leading …

Persistent link: https://www.econbiz.de/10012401954

Social Media Marketing in China mit WeChat : Einsatzmöglichkeiten, Funktionen und Tools für ein erfolgreiches Mobile Business

Liu, Yinyuan - 2018

Was ist WeChat? -- Welche Bedeutung hat WeChat für ausländische Unternehmen in China und warum führt kein Weg an WeChat vorbei? -- Welche Einsatzmöglichkeiten bietet WeChat? -- Grundlegende Funktionen von WeChat -- Öffentliches WeChat-Konto und dessen Beantragung und Verifizierung --...

Persistent link: https://www.econbiz.de/10014020049

Social – local – mobile : the future of location-based services

Heinemann, Gerrit; Gaiser, Christian - 2015

Persistent link: https://www.econbiz.de/10010441685

Missed eWOM opportunities : a cross-sector analysis of online monitoring behavior

Barnes, Nora Ganim; Jacobsen, Stephanie L. - In: Journal of marketing communications 20 (2014) 1/2, pp. 147-158

Persistent link: https://www.econbiz.de/10010244644

Negotiating crisis in the social media environment : evolution of crises online, gaining credibility offline

Pang, Augustine; Nasrath Begam, Abdul Hassan; Chong, … - In: Corporate communications : an international journal 19 (2014) 1, pp. 96-118

Persistent link: https://www.econbiz.de/10010250504

Organisations' conversations in social media : applying dialogue strategies in times of crises

Romenti, Stefania; Murtarelli, Grazia; Valentini, Chiara - In: Corporate communications : an international journal 19 (2014) 1, pp. 10-33

Persistent link: https://www.econbiz.de/10010250535

Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo

Wang, Yan - In: Corporate communications : an international journal 21 (2016) 1, pp. 56-72

Persistent link: https://www.econbiz.de/10011460412