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#Me and brands : understanding...
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Sung, Yongjun
70
Choi, Sejung Marina
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Kim, Eunice
17
Ahn, Hongmin
8
Zilberman, David
8
Kwon, Ohyoon
7
Kaplan, Scott
6
Kim, Sojung
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De Gregorio, Federico
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Kim, Jooyoung
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de Gregorio, Federico
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Rifon, Nora J.
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Ryoo, Yuhosua
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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The journal of brand management : an international journal
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The Oxford handbook of land economics
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Cracking the code : leveraging consumer psychology to drive profitability
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer behaviour : an international research review
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Journal of current issues and research in advertising : JCIRA
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Journal of financial services marketing : JFSM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing Intelligence & Planning
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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BASE
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Other ZBW resources
3
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#Me and brands : understanding brand-selfie posters on social media
Sung, Yongjun
;
Kim, Eunice
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 14-28
Persistent link: https://www.econbiz.de/10011859192
Saved in:
2
Brand followers : consumer motivation and attitude towards brand communications on Twitter
Kwon, Eun Sook
;
Kim, Eunice
;
Sung, Yongjun
;
Yoo, Chan Yun
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 657-680
Persistent link: https://www.econbiz.de/10010466400
Saved in:
3
"I won't leave you although you disappoint me" : the interplay between satisfaction, investment, and alternatives in determining consumer-brand relationship commitment
Sung, Yongjun
;
Choi, Sejung Marina
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1050-1073
Persistent link: https://www.econbiz.de/10008698325
Saved in:
4
Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David
;
Sung, Yongjun
;
Choi, Sejung Marina
- In:
International journal of advertising : the quarterly …
30
(
2011
)
3
,
pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
Saved in:
5
Increasing power and preventing pain : the moderating role of self-construal in advertising message framing
Sung, Yongjun
;
Choi, Sejung Marina
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 71-85
Persistent link: https://www.econbiz.de/10009009160
Saved in:
6
Dimensions of luxury brand personality : scale development and validation
Sung, Yongjun
;
Choi, Sejung Marina
;
Ahn, Hongmin
;
Song, …
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10011287614
Saved in:
7
Brand-situation congruity : the roles of self-construal and brand commitment
Sung, Yongjun
;
Choi, Sejung Marina
;
Tinkham, Spencer F.
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 941-955
Persistent link: https://www.econbiz.de/10009691213
Saved in:
8
The interplay of culture and situational cues in consumers' brand evaluation
Sung, Yongjun
;
Choi, Sejung Marina
;
Lin, Jhih-Syuan
- In:
International journal of consumer studies
36
(
2012
)
6
,
pp. 696-701
Persistent link: https://www.econbiz.de/10009675262
Saved in:
9
The effect of usage situation on Korean consumers' brand evaluation : the moderating role of self-monitoring
Sung, Yongjun
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
1
,
pp. 31-40
Persistent link: https://www.econbiz.de/10008908961
Saved in:
10
New brand worlds : college student consumer attitudes toward brand placement in films, television shows, songs, and video games
Sung, Yongjun
;
De Gregorio, Federico
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 85-101
Persistent link: https://www.econbiz.de/10003810660
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