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Nufer, Gerd; Miremadi, Simon - 2010

Alternative Marketingformen, die bei potentiellen Kunden für Aufmerksamkeit sorgen, sind heute bei Unternehmen mehr denn je gefragt. Bei der Entscheidung für innovative Marketingstrategien stehen die Anzahl der zu erreichenden Menschen und die Intensität der Aufmerksamkeit im Vordergrund. Der...

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Individual investors' behavior on the Internet : analyses of stock recommendations in online communities

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Market mavens in social media : examining young Chinese consumers' viral marketing attitude, eWOM motive, and behavior

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Effectiveness of social network sites for influencing consumer purchase decisions

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Social media, social me : a content analysis of beauty companies’ use of Facebook in marketing and branding

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Tie strength, embeddedness, and social influence : a large-scale networked experiment

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Influencing VSN users' purchase intentions : the roles of flow, trust and eWOM

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Let users generate your video ads? : the impact of video source and quality on consumers' perceptions and intended behaviors

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Not all fun and games : viral marketing for utilitarian products

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Peer influence in the diffusion of iPhone 3G over a large social network

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