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Measuring consumer innovativeness : identifying innovators among consumers of modern technologies
Filová, Jana - In: Central European business review : CEBR 4 (2015) 4, pp. 18-29
Persistent link: https://www.econbiz.de/10011559493
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Consumer innovativeness and consideration set as antecedents of the consumer decision process for highly globalized new products : a three-country empirical study
Kim, Wooyang; Di Benedetto, C. Anthony; Hunt, James M. - In: Journal of global scholars of marketing science : … 22 (2012) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10010405834
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Consumer innovativeness and consumer decision styles : a confirmatory and segmentation analysis
Mishra, Anubhav A. - In: The international review of retail, distribution and … 25 (2015) 1, pp. 35-54
Persistent link: https://www.econbiz.de/10010502835
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Differences between early adopters of disruptive and sustaining innovations
Reinhardt, Ronny; Gurtner, Sebastian - In: Journal of business research : JBR 68 (2015) 1, pp. 137-145
Persistent link: https://www.econbiz.de/10010433156
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Accelerating adoption of new products of Thai consumers : the moderating roles of self-brand concept and reference group
Hoonsopon, Danupol - In: Journal of Asia Pacific business 17 (2016) 2, pp. 151-172
Persistent link: https://www.econbiz.de/10011499041
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The impact of product innovation attributes on brand equity
Nørskov, Sladjana; Chrysochou, Polymeros; Milenkova, Marina - In: The journal of consumer marketing 32 (2015) 4, pp. 245-254
Persistent link: https://www.econbiz.de/10011407096
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A study on psychological modelling of market maven for marketing operations with special reference to Indian market
Harikrishnan, K.; Ashok, D.; Dominic, P. D. D.; Anand, … - In: International journal of business excellence 7 (2014) 4, pp. 473-498
Persistent link: https://www.econbiz.de/10011296475
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Consumer evaluation in new products : the perspective of situational strenght
Chang, Aihwa; Tseng, Timmy H. - In: European journal of marketing : EJM 49 (2015) 5/6, pp. 806-826
Persistent link: https://www.econbiz.de/10011298083
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Research on mechanism of consumer innovativeness influencing green consumption behavior
Lao, Kefu - In: Nankai business review international 5 (2014) 2, pp. 211-224
Persistent link: https://www.econbiz.de/10010388841
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The determinants of purchase intention and willingness to pay for cosmetics and personal care products
Yildirim, Kadir; Saygili, Metin; Yalcintekin, Tolga - In: Marketing i menedžment innovacij : m&mi (2021) 2, pp. 11-24
Persistent link: https://www.econbiz.de/10013161680