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The influence of self-construals on young Korean consumers' decision-making styles
Hahn, Kim Hong Youn; Kean, Rita - In: Journal of fashion marketing and management 13 (2009) 1, pp. 6-19
Persistent link: https://www.econbiz.de/10003847719
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"Trading up": a consumption value approach
Ko, Eunju; Sung, Heewon - In: Cross-cultural buyer behavior, (pp. 115-137). 2007
Persistent link: https://www.econbiz.de/10003478294
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The influences of perceived brand quality and ethnocentrism on consumption patterns of a global sports brand : the case of Korean college students
Pyun, Do Young; Kwon, Hyungil H.; Lee, Chul-won - In: International journal of sports marketing & sponsorship 13 (2011/12) 1, pp. 23-37
Persistent link: https://www.econbiz.de/10009508904
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Exploring antecedents of attitude and intention toward Internet piracy among college students in South Korea
Khang, Hyoungkoo; Ki, Eyun-jung; Park, In-kon; Paek, Sŏn-gi - In: Asian journal of business ethics : AJBE 1 (2012) 2, pp. 177-194
Persistent link: https://www.econbiz.de/10009626485
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Audience responses to product placement and its regulations : focusing on regulatory conditions in the United States and Korea
Lee, Mina; Kim, Kyongseok; King, Karen Whitehill - In: Journal of international consumer marketing 24 (2012) 4, pp. 275-290
Persistent link: https://www.econbiz.de/10009717325
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A study upon effects of family restaurant consumption values upon satisfaction, reliability and behavioural intentions in Korea : focused on college students at metropolitan area
Sung, Ha-Ya; Kim, Jong-Jin; Youn, Myoung-Kil - In: Journal of Asian finance, economics and business : JAFEB 1 (2014) 4, pp. 29-37
Persistent link: https://www.econbiz.de/10011688140
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Does forced-shift to online learning affect university brand image in South Korea? : role of perceived harm and international students' learning engagement
Zaman, Umer; Aktan, Murat; Baber, Hasnan; Nawaz, Shahid - In: Journal of marketing for higher education 34 (2024) 1, pp. 390-414
Persistent link: https://www.econbiz.de/10014566981
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The role of self-congruence, marketing models, and product conspicuousness in college students' online cosmetics shopping
Lo, Chia-Lun; Tseng, Hsiao-Ting - In: Journal of electronic commerce research : JECR 22 (2021) 1, pp. 76-94
Persistent link: https://www.econbiz.de/10012519236
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Consumer perceptions of factors affecting online shopping behavior : an empirical evidence from foreign students in China
Siyal, Musrat; Siyal, Saeed; Wu, Jun; Debajyoti Pal; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10012519972
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The rhetoric of celebrity endorsement strategy and consumer purchase intention on fast moving consumer goods among Al-Hikmah University undergraduate students
Brimah, Bolatito Amudat; Olanipekun, Wahid Damilola; … - In: SocioEconomic challenges : SEC 4 (2020) 3, pp. 104-112
Persistent link: https://www.econbiz.de/10012295317