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1
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
2
Brand credibility and customer-based brand equity : a service recovery perspective
Rifi, Azzam
;
Mostafa, Rania B.
- In:
Journal of financial services marketing
27
(
2022
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013170430
Saved in:
3
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
Saved in:
4
The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
5
The impact of innovation on customer satisfaction : a study of the cosmetic product
Sah, Raman
- In:
Nepalese journal of finance : a publication of Uniglobe …
6
(
2019
)
1
,
pp. 107-115
Persistent link: https://www.econbiz.de/10014493952
Saved in:
6
Factors affecting smartphone brand switching behavior in Kathmandu valley
Kumari, Radha
;
Sah, Laxmi Kumar
- In:
Nepalese journal of economics : a publication of …
6
(
2022
)
3
,
pp. 82-95
Persistent link: https://www.econbiz.de/10013449196
Saved in:
7
Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath
;
Shivani, Shradha
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
Saved in:
8
Why customers intend to use express delivery services
Setiyawati, Sri
;
Haryanto, Budhi
- In:
Inventi impact: supply chain & logistics
(
2017
)
2
,
pp. 69-94
Persistent link: https://www.econbiz.de/10011754169
Saved in:
9
Factors affecting brand switching in telecommunication industry in Kathmandu valley
Thagunna, Suresh Singh
- In:
Nepalese journal of economics : a publication of …
7
(
2023
)
3
,
pp. 159-173
Persistent link: https://www.econbiz.de/10014422582
Saved in:
10
Purchase intention of customers towards luxury brands in North Macedonia : theory of planned behaviour approach
Muça, Sara
;
Zeqiri, Jusuf
- In:
International journal of Islamic marketing and branding
5
(
2020
)
2
,
pp. 99-113
Persistent link: https://www.econbiz.de/10012512768
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