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Bringing marketing into nonprofit organisations : a managerial nightmare!
Chad, Paul; Kyriazis, Elias; Motion, Judy - In: Australasian marketing journal 22 (2014) 4, pp. 342-349
Persistent link: https://www.econbiz.de/10010472718
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Collide or collaborate : the interplay of competing logics and institutional work in cross-sector social partnerships
Yin, Juelin; Jamali, Dima - In: Journal of business ethics : JBE 169 (2021) 4, pp. 673-694
Persistent link: https://www.econbiz.de/10012496032
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The influence of marketing scholarship’s legacy on nonprofit marketing
Wymer, Walter - In: International Journal of Financial Studies : open … 1 (2013) 3, pp. 102-118
This inquiry contributes to the literature on the development of “nonprofit marketing thought” by describing how the … field’s early period established a legacy effect on nonprofit marketing scholarship to the present day. This qualitative … relevant issues that have influenced the development of nonprofit marketing scholarship. The investigation suggests that …
Persistent link: https://www.econbiz.de/10010197480
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The conceptualization of nonprofit marketing orientation : a critical reflection and contributions toward closing the practice-theory gap
Wymer, Walter; Boenigk, Silke; Möhlmann, Mareike - In: Journal of nonprofit & public sector marketing 27 (2015) 2, pp. 117-134
Persistent link: https://www.econbiz.de/10011296041
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A stakeholder perspective on the market orientation of Swiss nonprofit organizations
Hersberger-Langloh, Sophie - In: Journal of nonprofit & public sector marketing 34 (2022) 4, pp. 395-420
Persistent link: https://www.econbiz.de/10013417407
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Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise; Clark, Moira - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 5/6, pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1996 - 5th ed
Persistent link: https://www.econbiz.de/10000549498
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Marketing management for nonprofit organizations
Sargeant, Adrian - 1999
Persistent link: https://www.econbiz.de/10000668846
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Do not-for-profits value their customers and their needs?
Bruce, Ian - 2008
Persistent link: https://www.econbiz.de/10003717516
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Strategic marketing for nonprofit organizations
Andreasen, Alan R.; Kotler, Philip - 2008 - 7. ed., [Pearson internat. ed.]
Persistent link: https://www.econbiz.de/10003651911