Consumers increasingly express the desire to buy more sustainable goods, but they can hardly assess which products are actually "green". Mobile apps could assist shoppers at the point of sale to select the most environmentally sustainable products, for instance by comparing products or providing...

Purpose: This study investigates the potential of two different digital in-store technologies and advertisement message framings according to the construal-level theory for increasing sustainable consumption. This paper aims to provide managerial implications for the promotion of sustainable...