Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Using mixture‐amount modeling...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
67
Konsumentenverhalten
65
Theorie
64
Theory
63
Advertising effects
60
Werbewirkung
60
Belgium
52
Advertising
45
Belgien
43
Werbung
43
Experiment
29
Brand management
24
Conjoint analysis
24
Markenführung
24
Conjoint-Analyse
23
Bayes-Statistik
20
Bayesian inference
20
Internet marketing
20
Online-Marketing
20
Brand image
17
Logit model
16
Logit-Modell
16
Markenimage
16
Experimental economics
15
Experimentelle Ökonomik
15
Marketing management
15
Marketingmanagement
15
Mathematical programming
15
Mathematische Optimierung
15
Product Placement
15
Product placement
15
Fernsehwerbung
13
Television advertising
13
D-optimality
11
Marketing
10
Psychology of advertising
10
USA
10
United States
10
Vehicle routing problem
10
Viral marketing
10
more ...
less ...
Online availability
All
Undetermined
92
Free
89
Type of publication
All
Article
257
Book / Working Paper
168
Type of publication (narrower categories)
All
Article in journal
118
Aufsatz in Zeitschrift
118
Working Paper
77
Arbeitspapier
75
Graue Literatur
74
Non-commercial literature
74
Aufsatz im Buch
27
Book section
27
research-article
12
Lehrbuch
5
Aufsatzsammlung
4
Textbook
4
Bibliografie
2
Collection of articles of several authors
2
Conference paper
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
Sammelwerk
2
review-article
2
Article
1
Glossar enthalten
1
Glossary included
1
Hochschulschrift
1
Konferenzschrift
1
Systematic review
1
Thesis
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
306
Undetermined
107
Dutch
12
Author
All
Pelsmacker, Patrick de
161
Goos, Peter
149
Dens, Nathalie
75
De Pelsmacker, Patrick
49
Vandebroek, Martina
45
Geuens, Maggie
39
GOOS, Peter
34
Jones, Bradley
27
Kessels, Roselinde
24
Janssens, Wim
20
Cauberghe, Verolien
19
Sörensen, Kenneth
19
Pelsmacker, Patrick De
18
Moons, Ingrid
16
Vermeulen, Bart
15
Yu, Jie
14
Jegers, Marc
12
Vandebroek, Martina L.
12
Cuyvers, Ludo
11
Purnawirawan, Nathalia
11
Van den Bergh, Joeri
11
Schoen, Eric D.
10
Verhellen, Yann
10
SÖRENSEN, Kenneth
9
Ruseckaite, Aiste
8
Arnouts, Heidi
7
Viviers, Wilma
7
Barbarossa, Camilla
6
De Cannière, Marie Hélène
6
De Keyzer, Freya
6
Fok, Dennis
6
KESSELS, Roselinde
6
Scarpa, Riccardo
6
Willemé, Peter
6
Avramova, Yana R.
5
Daems, Kristien
5
De Meulenaer, Sarah
5
JONES, Bradley
5
Sartono, Bagus
5
de Pelsmacker, Patrick
5
more ...
less ...
Institution
All
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
35
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Tinbergen Instituut
1
Published in...
All
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
43
Working Papers / Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
35
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of business research : JBR
14
Journal of quality technology : a quarterly journal of methods, applications and related topics
12
Journal of marketing communications
11
KBI
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
9
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Computational Statistics & Data Analysis
5
European journal of operational research : EJOR
5
International Marketing Review
5
Journal of Business Research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Young Consumers
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of electronic commerce research : JECR
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
The journal of brand management : an international journal
4
Belgian journal of operations research, statistics and computer science
3
Computers & operations research : and their applications to problems of world concern ; an international journal
3
Journal of advertising research
3
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
3
Journal of business ethics : JOBE
3
Journal of service management
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
Young consumers : insight and ideas for responsible marketers
3
4OR : a quarterly journal of operations research
2
Applied economics
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Discussion paper / Tinbergen Institute
2
more ...
less ...
Source
All
ECONIS (ZBW)
269
OLC EcoSci
66
RePEc
60
Other ZBW resources
20
USB Cologne (EcoSocSci)
7
EconStor
3
Showing
1
-
10
of
425
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
2
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
3
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
4
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
5
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
Saved in:
6
Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1237-1244
Persistent link: https://www.econbiz.de/10008696662
Saved in:
7
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
Saved in:
8
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
9
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
10
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
