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Using mixture‐amount modeling...
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Consumer behaviour
68
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66
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64
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60
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60
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52
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Television advertising
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English
307
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107
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12
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Pelsmacker, Patrick de
161
Goos, Peter
149
Dens, Nathalie
76
De Pelsmacker, Patrick
49
Vandebroek, Martina
45
Geuens, Maggie
39
GOOS, Peter
34
Jones, Bradley
27
Kessels, Roselinde
24
Janssens, Wim
20
Cauberghe, Verolien
19
Sörensen, Kenneth
19
Pelsmacker, Patrick De
18
Moons, Ingrid
16
Vermeulen, Bart
15
Yu, Jie
14
Jegers, Marc
12
Vandebroek, Martina L.
12
Cuyvers, Ludo
11
Purnawirawan, Nathalia
11
Van den Bergh, Joeri
11
Schoen, Eric D.
10
Verhellen, Yann
10
SÖRENSEN, Kenneth
9
Ruseckaite, Aiste
8
Arnouts, Heidi
7
Viviers, Wilma
7
Barbarossa, Camilla
6
De Cannière, Marie Hélène
6
De Keyzer, Freya
6
Fok, Dennis
6
KESSELS, Roselinde
6
Scarpa, Riccardo
6
Willemé, Peter
6
Al-Issa, Nermain
5
Avramova, Yana R.
5
Daems, Kristien
5
De Meulenaer, Sarah
5
JONES, Bradley
5
Sartono, Bagus
5
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Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
35
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Tinbergen Instituut
1
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Working papers / Faculty of Applied Economics, Universiteit Antwerpen
43
Working Papers / Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
35
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of business research : JBR
14
Journal of quality technology : a quarterly journal of methods, applications and related topics
12
Journal of marketing communications
11
KBI
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
9
Journal of advertising : official publication of the American Academy of Advertising
7
International journal of advertising : the review of marketing communications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Computational Statistics & Data Analysis
5
European journal of operational research : EJOR
5
International Marketing Review
5
Journal of Business Research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Young Consumers
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of electronic commerce research : JECR
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
The journal of brand management : an international journal
4
Belgian journal of operations research, statistics and computer science
3
Computers & operations research : and their applications to problems of world concern ; an international journal
3
Journal of advertising research
3
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
3
Journal of business ethics : JOBE
3
Journal of service management
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The SAGE handbook of marketing ethics
3
Young consumers : insight and ideas for responsible marketers
3
4OR : a quarterly journal of operations research
2
Applied economics
2
Breaking new ground in theory and practice
2
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2
Discussion paper / Tinbergen Institute
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ECONIS (ZBW)
270
OLC EcoSci
66
RePEc
60
Other ZBW resources
20
USB Cologne (EcoSocSci)
7
EconStor
3
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91
How do people react to mixed emotions in an ad/medium context setting? : the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
- In:
International advertising and communication : current …
,
(pp. 257-278)
.
2006
Persistent link: https://www.econbiz.de/10003378131
Saved in:
92
The effect of mixed emotions in advertising: the moderating role of discomfort with ambiguity
Janssens, Wim
;
Pelsmacker, Patrick de
;
Weverbergh, Marcel
- In:
Cross-cultural buyer behavior
,
(pp. 63-92)
.
2007
Persistent link: https://www.econbiz.de/10003478152
Saved in:
93
Relationship Quality and the Theory of Planned Behavior models of behavioral intentions and purchase behavior
De Cannière, Marie Hélène
;
Pelsmacker, Patrick de
; …
- In:
Journal of business research : JBR
62
(
2009
)
1
,
pp. 82-92
Persistent link: https://www.econbiz.de/10003915846
Saved in:
94
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
95
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
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96
Relationship quality and purchase intention and behavior : the moderating impact of relationship strength
De Cannière, Marie Hélène
;
Pelsmacker, Patrick de
; …
- In:
Journal of business and psychology
25
(
2010
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003955796
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97
Export intensity and the competitive intelligence of exporting companies : evidence from South Africa
Cuyvers, Ludo
;
Dumont, Michel
;
Viviers, Wilma
; …
- In:
South African journal of economic and management sciences
11
(
2008
)
1
,
pp. 85-97
Persistent link: https://www.econbiz.de/10003711384
Saved in:
98
Do consumers care about ethics? : willingness to pay for fair-trade coffee
Pelsmacker, Patrick de
;
Driesen, Liesbeth
;
Rayp, Glenn
- In:
Journal of consumer affairs : official publication of …
39
(
2005
)
2
,
pp. 363-385
Persistent link: https://www.econbiz.de/10003379741
Saved in:
99
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003386383
Saved in:
100
Export intensity and the competitive intelligence of exporting companies : evidence from Belgium and South Africa
Cuyvers, Ludo
;
Dumont, Michel
;
Viviers, Wilma
; …
-
2006
Persistent link: https://www.econbiz.de/10003388805
Saved in:
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