Purpose: This paper aims to discover how consumers process an innovative set of systematically varied service trial offers and how this affects their learning and interaction as precursors to customer engagement. Design/methodology/approach: The research uses experiments that manipulate...

A recurring issue in the discourse about choice modelling is the role of consideration sets. Many scholars have proposed that consumers will follow a twostage decision process. This paper argues that in spatial choice contexts the role of the consideration set may largely depend on the decision...

This brief Report provides a summary of the initial findings of a two-year study that has investigated the perceptions and satisfaction of consumers with the local grocery shopping facilities they have available. The Economic and Social Research Council and the Engineering and Physical Sciences...