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The depicted service employee in marketing communications : an empirical assessment of the impact of facial happiness
Söderlund, Magnus; Sagfossen, Sofie - In: Journal of retailing and consumer services 38 (2017), pp. 186-193
Persistent link: https://www.econbiz.de/10011743240
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The consumer experience : the impact of supplier effort and consumer effort on customer satisfaction
Söderlund, Magnus; Sagfossen, Sofie - In: Journal of retailing and consumer services 39 (2017), pp. 219-229
Persistent link: https://www.econbiz.de/10011747828
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Experiments in marketing
Söderlund, Magnus - 2018 - First edition
Persistent link: https://www.econbiz.de/10011821829
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Joking with customers in the service encounter has a negative impact on customer satisfaction : replication and extension
Söderlund, Magnus; Oikarinen, Eeva-Liisa - In: Journal of retailing and consumer services 42 (2018), pp. 55-64
Persistent link: https://www.econbiz.de/10011826035
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The allure of the bottle as a package : an assessment of perceived effort in a packaging context
Söderlund, Magnus; Colliander, Jonas; Karsberg, John; … - In: The journal of product & brand management 26 (2017) 1, pp. 91-100
Persistent link: https://www.econbiz.de/10011666492
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The effects of humour in online recruitment advertising
Oikarinen, Eeva-Liisa; Söderlund, Magnus - In: Australasian marketing journal 24 (2016) 3, pp. 180-186
Persistent link: https://www.econbiz.de/10011596765
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Watching others receive unearned superior treatment : examining the effects on tourists who receive less than their peers
Colliander, Jonas; Söderlund, Magnus; Marder, Ben - In: Journal of travel research : a quarterly publication of … 58 (2019) 7, pp. 1175-1192
Persistent link: https://www.econbiz.de/10012050756
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Short brand stories on packaging : an examination of consumer responses
Solja, Eeva; Liljander, Veronica; Söderlund, Magnus - In: Psychology & marketing 35 (2018) 4, pp. 294-306
Persistent link: https://www.econbiz.de/10011970152
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Poor and rich customers in the service encounter
Söderlund, Magnus - In: Journal of service management 28 (2017) 2, pp. 265-283
Persistent link: https://www.econbiz.de/10011704037
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Face value : images of headless decorative models increase consumer identification and product attitudes
Berg, Hanna; Söderlund, Magnus - In: The changing roles of advertising : [extended versions …, (pp. 263-272). 2013
Persistent link: https://www.econbiz.de/10009773441