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Consumer behaviour
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Morrin, Maureen
69
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9
Nenkov, Gergana Y.
9
Inman, J. Jeffrey
8
Broniarczyk, Susan
6
Jacoby, Jacob
6
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Hulland, John
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Chebat, Jean-Charles
4
Inman, Jeffrey
4
Keech, Jessica
4
Lee, Jonathan
4
Reuter, Jonathan
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Bradlow, Eric T.
3
Ratneshwar, S.
3
Reynolds-McIlnay, Ryann
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Sayin, Eda
3
Allenby, Greg M.
2
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Onel, Naz
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Rank-Christman, Tracy
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Steven Podoshen, Jeffrey
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Wang, Qin
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BROUSSARD, JOHN
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Bechwati, Nada Nasr
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research : JMR
6
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4
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4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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3
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ECONIS (ZBW)
42
OLC EcoSci
18
RePEc
9
Other ZBW resources
8
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11
Improving the crystal ball : harnessing consumer input to create retail prediction markets
Kaufman-Scarborough, Carol
;
Morrin, Maureen
;
Bradlow, …
- In:
Journal of research in interactive marketing : …
4
(
2010
)
1
,
pp. 30-45
Persistent link: https://www.econbiz.de/10003982752
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12
Product scent and memory
Krishna, Aradhna
;
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003982915
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13
The impact of outcome elaboration on suscepttibility to contextual and presentation biases
Nenkov, Gergana Y.
;
Inman, J. Jeffrey
;
Hulland, John
; …
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 764-776
Persistent link: https://www.econbiz.de/10003927135
Saved in:
14
Exploring the superadditive effects of scent and pictures on verbal recall : an extension of dual coding theory
Lwin, May O.
;
Morrin, Maureen
;
Krishna, Aradhna
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
3
,
pp. 317-326
Persistent link: https://www.econbiz.de/10008658290
Saved in:
15
Scenting movie theatre commercials : the impact of scent and pictures on brand evaluations and ad recall
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 264-272
Persistent link: https://www.econbiz.de/10009575332
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16
Managing adoption barriers in integrated banking services
Lee, Jonathan
;
Morrin, Maureen
;
Lee, Janghyuk
- In:
The journal of services marketing
23
(
2009
)
7
,
pp. 508-516
Persistent link: https://www.econbiz.de/10009525704
Saved in:
17
Is scent-enhanced memory immune to retroactive interference?
Morrin, Maureen
;
Krishna, Aradhna
;
Lwin, May O.
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 354-361
Persistent link: https://www.econbiz.de/10009259686
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18
Smellizing cookies and salivating : a focus on olfactory imagery
Krishna, Aradhna
;
Morrin, Maureen
;
Sayin, Eda
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10010381022
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19
Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
Saved in:
20
Odor semantics and visual cues : what we smell impacts where we look, what we remember, and what we want to buy
Lwin, May O.
;
Morrin, Maureen
;
Chong, Chiao Sing Trinetta
; …
- In:
Journal of behavioral decision making
29
(
2016
)
2/3
,
pp. 336-350
Persistent link: https://www.econbiz.de/10011521494
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