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Consumer behaviour
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ECONIS (ZBW)
42
OLC EcoSci
18
RePEc
9
Other ZBW resources
8
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41
The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases
Nenkov, Gergana Y
;
Inman, J. Jeffrey
;
Hulland, John
; …
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 764-777
Persistent link: https://www.econbiz.de/10008340008
Saved in:
42
Saving for Retirement: The Effects of Fund Assortment Size and Investor Knowledge on Asset Allocation Strategies
Morrin, Maureen
;
Broniarczyk, Susan
;
Inman, J.Jeffrey
; …
- In:
Journal of consumer affairs : official publication of …
42
(
2008
)
2
,
pp. 206-222
Persistent link: https://www.econbiz.de/10008449900
Saved in:
43
Saving for Retirement: The Effects of Fund Assortment Size and Investor Knowledge on Asset Allocation Strategies
MORRIN, MAUREEN
;
BRONIARCZYK, SUSAN
;
INMAN, J. JEFFREY
; …
- In:
Journal of consumer affairs : official publication of …
42
(
2008
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10008717522
Saved in:
44
Product Scent and Memory
Krishna, Aradhna
;
Lwin, May O
;
Morrin, Maureen
- In:
Journal of consumer research : JCR ; an …
37
(
2010
)
1
,
pp. 57-68
Persistent link: https://www.econbiz.de/10008419985
Saved in:
45
Colors and cultures: Exploring the effects of mall décor on consumer perceptions
Chebat, Jean-Charles
;
Morrin, Maureen
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 189-196
Persistent link: https://www.econbiz.de/10007594706
Saved in:
46
Scenting movie theatre commercials: The impact of scent and pictures on brand evaluations and ad recall
Lwin, May O.
;
Morrin, Maureen
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009983162
Saved in:
47
Improving the crystal ball : harnessing consumer input to create retail prediction markets
Kaufman-Scarborough, Carol
;
Morrin, Maureen
;
Bradlow, …
- In:
Journal of research in interactive marketing : …
4
(
2010
)
1
,
pp. 30-45
Persistent link: https://www.econbiz.de/10009896819
Saved in:
48
Investing for Retirement: The Moderating Effect of Fund Assortment Size on the 1/N Heuristic
Morrin, Maureen
;
Jeffrey Inman, J
;
Broniarczyk, Susan M
; …
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 537-551
Persistent link: https://www.econbiz.de/10009997973
Saved in:
49
Plan Format and Participation in 401(k) Plans: The Moderating Role of Investor Knowledge
Morrin, Maureen
;
Broniarczyk, Susan M
;
Jeffrey Inman, J
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 254-268
Persistent link: https://www.econbiz.de/10010045145
Saved in:
50
Trademark Dilution: Empirical Measures for an Elusive Concept
Morrin, Maureen
;
Jacoby, Jacob
- In:
Journal of public policy & marketing : JPP & M ; an …
19
(
2000
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10007046649
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