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Why customers and peer service...
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Beziehungsmarketing
14
Customer satisfaction
14
Kundenzufriedenheit
14
Relationship marketing
14
Consumer behaviour
13
Dienstleistungsqualität
13
Service quality
13
Konsumentenverhalten
12
Beschwerdemanagement
10
Complaint management
10
Customer service
9
Kundenservice
9
Advertising effects
8
Language
8
Werbewirkung
8
Communication
5
Emotion
5
Kommunikation
5
Sprache
5
Customer integration
4
Kundenintegration
4
Multilingualism
4
Product placement
4
Service recovery
4
Brand management
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Markenführung
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Mehrsprachigkeit
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Product Placement
3
Service failure
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Value creation
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Viral marketing
3
Virales Marketing
3
Advertising
2
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2
Belgium
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Brand
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Undetermined
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research-article
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English
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Van Vaerenbergh, Yves
37
Faseur, Tine
13
Geuens, Maggie
12
Holmqvist, Jonas
11
Hazée, Simon
7
Vermeir, Iris
6
Grönroos, Christian
5
Larivière, Bart
5
De Keyser, Arne
4
Costers, Annelies
3
Orsingher, Chiara
3
De Pelsmacker, Patrick
2
Delcourt, Cécile
2
Leroi-Werelds, Sara
2
Pelsmacker, Patrick de
2
Streukens, Sandra
2
Vaerenbergh, Yves Van
2
Van den Broeck, Anja
2
Adams, Leen
1
Andreassen, Tor Wallin
1
Armirotto, Vincent
1
Basso, Kenny
1
Brüggen, Elisabeth C.
1
Cauberghe, Verolien
1
Ciuchita, Robert
1
Dahlén, Micael
1
De Wilde, July
1
Gremler, Dwayne D.
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Gustafsson, Anders
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Gwinner, Kevin P.
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Holmlund, Maria
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Hudders, Liselot
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Kabadayi, Sertan
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Larivire, Bart
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Lervik-Olsen, Line
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Li, K. Daisy
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Loock, Neal Van
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Lunardo, Renaud
1
Malthouse, Edward Carl
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Journal of business research : JBR
7
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
7
Journal of Service Management
5
Journal of service research : JSR
3
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of Business Research
2
Journal of service management
2
Journal of service research
2
Managing service quality : MSQ ; an international journal
2
AMS review : official publication of the Academy of Marketing Science
1
Academy of Management perspectives : AMP
1
Advertising in new formats and media : current research and implications for marketers
1
Breaking new ground in theory and practice
1
European Journal of Marketing
1
International Journal of Operations & Production Management
1
International journal of electronic commerce : IJEC
1
Journal of Product & Brand Management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of retailing
1
Journal of service theory and practice
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Journal of the Academy of Marketing Science
1
Management Decision
1
Management decision : MD
1
Marketing letters : a journal of research in marketing
1
Service business
1
Technology mediated service encounters
1
The Service Industries Journal
1
The journal of product & brand management
1
The service industries journal
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ECONIS (ZBW)
37
Other ZBW resources
9
OLC EcoSci
5
RePEc
3
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31
Communicating the right emotion to generate help for connected versus unconnected others
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003649035
Saved in:
32
Promoting help for victims of child abuse : which emotions are most appropriate to motivate donation behavior
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003649109
Saved in:
33
Using the right emotion to promote the right product to the right person
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003649159
Saved in:
34
Emotional advertising: revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
-
2010
Persistent link: https://www.econbiz.de/10003977016
Saved in:
35
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
36
How to pass the courvoisier? : an experimental study on the effectiveness of brand placements in music videos
Hudders, Liselot
;
Cauberghe, Verolien
;
Faseur, Tine
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 361-378)
.
2016
Persistent link: https://www.econbiz.de/10011473460
Saved in:
37
On the effectivensss of ego- and other-focused ad-evoked emotions : the moderating impact of product type and personality
Faseur, Tine
;
Geuens, Maggie
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 529-546
Persistent link: https://www.econbiz.de/10009581799
Saved in:
38
Different positive feelings leading to different ad evaluations : the case of cosiness, excitement and romance
Faseur, Tine
(
contributor
);
Geuens, Maggie
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002464106
Saved in:
39
The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
Adams, Leen
;
Faseur, Tine
;
Geuens, Maggie
-
2010
Persistent link: https://www.econbiz.de/10008821774
Saved in:
40
Emotional advertising: Revisiting the role of product category
Geuens, Maggie
;
De Pelsmacker, Patrick
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-427
Persistent link: https://www.econbiz.de/10008812667
Saved in:
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