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Corporate marketing in the stock market : the impact of company identification on individuals' investment behaviour
Aspara, Jaakko; Tikkanen, Henrikki - In: European journal of marketing : EJM 45 (2011) 9/10, pp. 1446-1469
Persistent link: https://www.econbiz.de/10009378623
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Awareness, action and context-specificity of blue ocean practices in sales management
Parvinen, Petri; Aspara, Jaakko; Hietanen, Joel; … - In: Management decision : MD 49 (2011) 8, pp. 1218-1234
Persistent link: https://www.econbiz.de/10009355101
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Sales activity systematization and performance : differences between product and service firms
Parvinen, Petri; Aspara, Jaakko; Kajalo, Sami; … - In: The journal of business & industrial marketing 28 (2013) 6, pp. 494-505
Persistent link: https://www.econbiz.de/10009790089
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Corporate business model transformation and inter-organizational cognition : the case of Nokia
Aspara, Jaakko; Lamberg, Juha-Antti; Laukia, Arjo; … - In: Long range planning : LRP ; international journal of … 46 (2013) 6, pp. 459-474
Persistent link: https://www.econbiz.de/10010226074
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Generative mechanisms in project marketing : an agenda for inquiry
Aspara, Jaakko; Hietanen, Joel; Sihvonen, Antti; … - In: Journal of global scholars of marketing science : … 23 (2013) 2, pp. 196-212
Persistent link: https://www.econbiz.de/10010406143
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Naturally designed for masculinity vs. femininity? : prenatal testosterone predicts male consumers' choices of gender-imaged products
Aspara, Jaakko; Van den Bergh, Bram - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 117-122
Persistent link: https://www.econbiz.de/10010370696
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The role of company affect in stock investments : towards blind, undemanding, noncomparative and committed love
Aspara, Jaakko; Tikkanen, Henrikki - In: The journal of behavioral finance : a publication of … 11 (2010) 2, pp. 103-113
Persistent link: https://www.econbiz.de/10003993564
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Strategic management of business model transformation : lessons from Nokia
Aspara, Jaakko; Lamberg, Juha-Antti; Laukia, Arjo; … - In: Management decision : MD 49 (2011) 4, pp. 622-647
Persistent link: https://www.econbiz.de/10009155500
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Individuals' affect-based motivations to invest in stocks : beyond expected financial returns and risks
Aspara, Jaakko; Tikkanen, Henrikki - In: The journal of behavioral finance : a publication of … 12 (2011) 2, pp. 78-89
Persistent link: https://www.econbiz.de/10009272474
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Significance of corporate brand for business-to-business companies
Aspara, Jaakko; Tikkanen, Henrikki - In: The marketing review 8 (2008) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10003674768