Behavioral finance researchers are increasingly interested in the relationship between people's perceptions of companies' products, on one hand, and their decisions to invest in companies' stocks, on the other. The purpose of this article is to examine the influence that individuals' evaluations...

Purpose: Individuals' consumption psychology and investment psychology have been traditionally viewed as rather separate realms. However, researchers have recently begun to imply that an individual's stock ownership in a company may positively influence his/her brand loyalty towards the company....

This conceptual article aims to contribute to the discussion of the role of individuals' perceptions and affective evaluations of companies in their decisions to buy/hold the companies' stocks. Based on psychological finance and marketing literatures, the authors explicate five different ways in...

Purpose: The purpose of the article is to examine the links between individual investors' subjective evaluations of certain companies' products and brands, on one hand, and their willingness and decisions to invest in those companies' stocks, on the other. The authors challenge the traditional...

Although there has been an increasing interest in the links between aesthetics and the market economy, researchers have largely ignored the aesthetics related one class of economic behavior, i.e., individuals' investments. The purpose of this article is to explicate certain roles that aesthetics...

While various strategic business issues related to product design have been explored by academicians and practitioners, one issue has largely been ignored: How do financial markets assess and evaluate companies' product design? The purpose of this article is to examine this issue, especially...

Earlier behavioral finance research has found that individual investors' familiarity with companies' products may spill over to affect their decisions to invest in the companies' stocks. However, what has not been confirmed is whether also subjective product evaluations spill over to affect...