Purpose: The purpose of this paper is to investigate the influence of perceived brand leadership of an e-commerce website on satisfaction and repurchase intention. Moreover, the different roles of gender and age were explored in the proposed model. Design/methodology/approach: An online survey...

Purpose: The purpose of this study is to examine individuals' decisions to use health and fitness apps by applying the extended technology readiness and acceptance model (TRAM), which combines technology readiness (TR), the technology acceptance model (TAM) and perceived enjoyment (PEN)....

Purpose: International exchange students have been known for an often-neglected population in tourism research and their intention to revisit the host country has not been explored. Accordingly, the purpose of this paper is to examine the relationships among international exchange students’...

Purpose: The study aims to explore how the perception of coronavirus disease 2019 (COVID-19) affects argument quality of advertisement, attitude and purchase intentions of the indoor fitness products based on the elaboration likelihood model (ELM). Moreover, the moderating effect of exercise...