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The future of marketing
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337116
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Adapting to fast-changing markets and technologies
Day, George S.; Schoemaker, Paul J. - In: California management review 58 (2016) 4, pp. 59-77
Persistent link: https://www.econbiz.de/10011549295
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Wharton on managing emerging technologies
Day, George S. (ed.); Schoemaker, Paul J. H. (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10001423187
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Superiority in customer relationship management : consequences for competitive advantage and performance
Day, George S.; Van Den Bulte, Christophe - 2002
Persistent link: https://www.econbiz.de/10001746522
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 2001 - 7. ed.
Persistent link: https://www.econbiz.de/10001464507
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Valuing market strategies
Day, George S. - In: Journal of marketing 52 (1988) 3, pp. 45-57
Persistent link: https://www.econbiz.de/10001054852
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Assessing advantage : a framework for diagnosing competitive superiority
Day, George S. - In: Journal of marketing 52 (1988) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10001055296
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 2002 - 2nd ed.
Persistent link: https://www.econbiz.de/10001584595
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Evolutionary processes in competitive markets : beyond the product life cycle
Lambkin, Mary - In: Journal of marketing 53 (1989) 3, pp. 4-20
Persistent link: https://www.econbiz.de/10001069410
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Marketing research
Aaker, David A. - 1990 - 4. ed
Persistent link: https://www.econbiz.de/10000792522