Frow, Pennie; McColl-Kennedy, Janet R.; Payne, Adrian; … - In: European Journal of Marketing 53 (2019) 12, pp. 2657-2691
Purpose: This paper aims to conceptualize and characterize service ecosystems, addressing calls for research on this important and under-researched topic. Design/methodology/approach: The authors draw on four meta-theoretical foundations of S-D logic – resource integration, resource density,...