Zoghlami, Amira Trabelsi; Ben Yahia, Karim; Berraies, Sarra - In: International Journal of E-Services and Mobile … 10 (2018) 2, pp. 36-57
The purpose of the present article is to explore the electronic word-of-mouth (e-WOM) determinants in a mobile banking context such as e-service quality, e-satisfaction, e-trust and e-loyalty. It also examines the moderating role played by brand reputation in the relation between e-loyalty and...