The research investigates the advertising effectiveness on brand judgment and consumer preferences in Pakistan … outcomes may be carried over to associated ads and brand judgments. This paper has also aligned social identity theory with the … integrated tradition of understanding gender. The results show that advertising has positive impact on brand judgment …

perspective on how brands are distinct in consumer perceptions. Brand distinctiveness is usually portrayed on a map where brands … study found that the conventional mapping and clustering techniques failed to depict coherent brand proximity from its data … insights as brand-building feedback, and as a source of co-branding ideas to take advantage of the ways consumers organize …

The process of product purchase from any market, consumers normally have to gone through the decision of what brand to … buy (Brand choice) and where exactly to buy (place choice) to get maximum benefits on the spending they will do (Lee, M. S …. ,1992). With the extensive literature study done by the authors for brand choice, marketers need to act smartly to woo …

’s external & internal stimuli through brand awareness and source credibility variables by forming purchase intention, purchase …