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Impact of short-lived content on brand love and purchase intention of generation Z

Sharma, Ruchika; Nagdev, Kritika - In: International journal of technology marketing : IJTMkt 15 (2021) 4, pp. 399-425

Persistent link: https://www.econbiz.de/10012693544

Effects of negative brand information : measuring impact of celebrity identification and brand commitment

Um, Nam-hyun - In: Journal of global marketing 26 (2013) 2, pp. 68-79

Persistent link: https://www.econbiz.de/10010189542

The affecvtive and cognitive components as factors in country branding

Petkovska Mirčevska, Tatjana; Daniloska, Nataša; … - In: Economic development : journal of the Institute of … 15 (2013) 1/2, pp. 45-57

Persistent link: https://www.econbiz.de/10010191587

Examining customer-brand relationships : a critical approach to empirical models on brand attachment, love, and engagement

Gómez-Suárez, Mónica - In: Administrative Sciences : open access journal 9 (2019) 1/10, pp. 1-16

interest of both practitioners and researchers lately. Based on the consumer-brand relationship literature, a theoretical model …, turning the consumer into the best brand promoter. …

Persistent link: https://www.econbiz.de/10012126995

Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding

Chaifetz, Marshal; Smith, Nicholas Pace - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 358-366

Persistent link: https://www.econbiz.de/10012286206

Measuring brand experiences cross-nationally

Saari, Ulla A.; Mäkinen, Saku J. - In: The journal of brand management : an international journal 24 (2017) 1, pp. 86-104

Persistent link: https://www.econbiz.de/10011704267

Brand lovemarks scale of sport fans

Shuv-Ami, Avichai; Vrontis, Demetris; Thrassou, Alkis - In: Journal of promotion management : JPM 24 (2018) 2, pp. 215-232

Persistent link: https://www.econbiz.de/10011875380

Naked consumer's mind under branded dress : case study of Slovak Republic

Kliestikova, Jana; Durana, Pavol; Kovacova, Maria - In: Central European business review : CEBR 8 (2019) 1, pp. 15-32

Persistent link: https://www.econbiz.de/10012157632

Sport brands : brand relationships and consumer behavior

Kunkel, Thilo; Biscaia, Rui - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 3-17

Persistent link: https://www.econbiz.de/10012597271

Inspiring brand positionings with mixed qualitative methods : a case of pet food

Morais, Robert J. - In: Journal of business anthropology 9 (2020) 2, pp. 251-274

Persistent link: https://www.econbiz.de/10012432440

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