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The impact of digital marketing communication on brand awareness and purchase intention : does customer engagement mediate the relationship between brand awareness and purchase int...

Abdullah, Mahdi Mahmoud Haji Haider - In: International journal of Islamic marketing and branding 5 (2020) 4, pp. 288-299

Persistent link: https://www.econbiz.de/10012512829

Consumers' purchase intention of halal brand products in Bosnia and Herzegovina : extension version of the theory of planned behaviour

Hodzic, Adan; Ahasanul Haque; Kartika, Betania - In: International journal of Islamic marketing and branding 5 (2020) 4, pp. 300-325

Persistent link: https://www.econbiz.de/10012512836

The influence of social media marketing on consumers' purchase decision : investigating the effects of local and nonlocal brands

Hasan, Mehedi; Sohail, M. Sadiq - In: Journal of international consumer marketing 33 (2021) 3, pp. 350-367

Persistent link: https://www.econbiz.de/10012515195

Indonesia Consumer’s Purchase Decisions and Private Label Brands : Study of Superindo Retailer

Saraswati, Trisha Gilang - 2019

supermarkets and hypermarkets have superior supply chain in the country that they begin to extend their brand and make their own … products, which is called private brand. The growth of private brands in Indonesia has been fairly stagnant as brand names step … been so slow? In short, Asian shoppers are strongly brand-loyal and retailers have not invested enough in marketing private …

Persistent link: https://www.econbiz.de/10012890602

The Effect of Brand Ambassador, Brand Image, Product Quality, and Price on Purchase Decisions Samsung Smartphones

Hafilah, Endah - 2019

The study aims to examine 1. Effect of Brand Ambassador of the Purchase Decision, 2. Effect of Brand Image on Purchase … Decision, 3. Product Quality Impact on Purchase Decisions, 4. Influence of Price to Purchase Decision, 5. Effect of Brand … Ambassador, Brand Image, Quality Products, and the price of the Samsung smartphone buying decision. The purpose of this study was …

Persistent link: https://www.econbiz.de/10012895185

Influence of Promotion Through Social Media Instagram, Brand Awareness, Brand Equity, Brand Loyalty to Purchasing Decisions

Dayanti, Is - 2019

decisions, 2. Relationship of brand awareness to purchasing decisions, 3. Relationship of brand equity to purchasing decisions …, 3. Effect of brand loyalty on purchasing decisions, 4. Influence of relationships promotion through Instagram social … media, brand awareness, brand equity, brand loyalty to purchasing decisions. The purpose of this study is to obtain …

Persistent link: https://www.econbiz.de/10012895526