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The CAGE around cyberspace? : how digital innovations internationalize in a virtual world

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The digital transformation of value co-creation : a scoping review towards an agenda for sport marketing research

Stegmann, Pascal; Nagel, Siegfried; Ströbel, Tim - In: European Sport management quarterly : ESMQ 23 (2023) 4, pp. 1221-1248

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Examining the effect of eWOM, social networking sites and value co-creation on purchase intention of cosmetic products in Malaysia

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A win-win way for corporate and stakeholders to achieve sustainable development : corporate social responsibility value co-creation scale development and validation

Sang, Ye; Han, Eunkyoung - In: Corporate social responsibility and environmental management 30 (2023) 3, pp. 1177-1190

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Identifying consumer value co-created through social support within online health communities

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Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024

Gázquez-Abad, Juan Carlos (ed.); Occhiocupo, Nicoletta (ed.) - 2024

1. The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises -- 2. National Brands and Private Labels: An Old Friendship -- 3. Emotional Value and Brand Attachment towards Private Label Brands: The Influence on Value Co-creation...

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Social media interactions, purchase intention, and behavioural engagement : the mediating role of source and content factors

Onofrei, George; Filieri, Raffaele; Kennedy, Lorraine - In: Journal of business research : JBR 142 (2022), pp. 100-112

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What and how to communicate CSR? : the role of CSR fit, modality interactivity, and message interactivity on social networking sites

Go, Eun; Bortree, Denise Sevick - In: Journal of promotion management : JPM 23 (2017) 5, pp. 727-747

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Consumer value co-creation in online business : the case of global travel services

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