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Cross-media consumption : insi...
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Ours, Jan C. van
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Nijkamp, Peter
237
Grip, Andries de
145
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134
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128
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115
Oosterbeek, Hessel
111
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100
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99
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99
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96
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95
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95
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92
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91
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89
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89
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86
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86
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81
Weel, Bas ter
81
Maennig, Wolfgang
79
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79
Franses, Philip Hans
78
Gradus, Raymond
77
Haan, Jakob de
75
Kaiser, Harry M.
75
Rouwendal, Jan
75
Gierl, Heribert
69
Bovenberg, Ary Lans
67
Graafland, Johan J.
65
Groot, Wim
64
Mastrogiacomo, Mauro
63
Eisend, Martin
62
Palm, Franz C.
62
Heyma, Arjan
61
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59
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59
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58
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Vereniging voor de Staathuishoudkunde
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Edward Elgar Publishing
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Journal of advertising research
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International journal of advertising : the quarterly review of marketing communications
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Openbare uitgaven : zin en omvang van de overheidsuitgaven ; publikatie van de Stichting Instituut voor Onderzoek van Overheidsuitgaven te 's-Gravenhage
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International journal of advertising : the review of marketing communications
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Uitgave van de Sociaal-Economische Raad
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Tinbergen Institute Discussion Paper
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Journal of marketing communications
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Tijdschrift voor economische en sociale geografie : TESG
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Statistisch magazine / Centraal Bureau voor de Statistiek, Hoofafdeling Ontwikkeling
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Journal of advertising
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Tijdschrift voor politieke ekonomie
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Applied economics
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Psychology & marketing
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CPB document
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European Journal of Marketing
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Tinbergen Institute research series
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Journal of Consumer Marketing
136
SpringerLink / Bücher
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DNB working paper
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
132
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1,321
EconStor
943
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936
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95
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40
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81
Advertising
and brand attitudes : evidence from 575 brands over five years
Du, Rex Yuxing
;
Joo, Mingyu
;
Wilbur, Kenneth C.
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 257-323
Persistent link: https://www.econbiz.de/10012098690
Saved in:
82
Advertising
non-premium products as if they were premium : the impact of
advertising
up on
advertising
elasticity and brand equity
Guitart, Ivan A.
;
González, Jorge
;
Stremersch, Stefan
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
3
,
pp. 471-489
Persistent link: https://www.econbiz.de/10011943264
Saved in:
83
Active mediation of television, internet and mobile
advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
84
Evaluating
advertising
effectiveness of creative television advertisements for high involvement products
Ali, Mazhar
-
2018
This study investigates
advertising
effectiveness of creative TV advertisements (Ads) for high involvement products …
Persistent link: https://www.econbiz.de/10011876245
Saved in:
85
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
86
How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption
Bellman, Steven
;
Rask, Amy
;
Varan, Duane
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 763-782
Persistent link: https://www.econbiz.de/10012203365
Saved in:
87
Evaluating the message strategy of U.S. Army
advertising
: with focus on information needs and motivational cues
Park, Sejin
;
Lee, Jinhee
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
Saved in:
88
The impact of
advertising
content on movie revenues
Rao, Vithala R.
;
Ravid, S. Abraham Avri
;
Gretz, Richard T.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10011730642
Saved in:
89
The impact of contextual television ads on online conversions : an application in the insurance industry
Guitart, Ivan A.
;
Hervet, Guillaume
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 480-498
Persistent link: https://www.econbiz.de/10011734905
Saved in:
90
The impact of the length of preceding and succeeding ads on television
advertising
effectiveness
Jeong, Yongick
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011743987
Saved in:
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