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Marketing management
21
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14
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10
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10
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10
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8
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8
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8
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7
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E-commerce
5
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5
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5
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5
Rajan Varadarajan
5
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5
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5
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78
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26
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Varadarajan, Rajan
88
Shankar, Venkatesh
13
Szymanski, David M.
12
Yadav, Manjit S.
12
Sheth, Jagdish N.
7
Jayachandran, Satish
6
Kalaignanam, Kartik
6
Troy, Lisa C.
5
Hunt, Shelby D.
4
Otto, Ashley S.
4
Bharadwaj, Sundar G.
3
Clarkson, Joshua J.
3
Gupta, Pranjal
3
Jaworski, Bernard J.
3
Kumar, V.
3
Vadakkepatt, Gautham Gopal
3
Varadarajan, P.Rajan
3
Bharadwaj, Sundar
2
Busch, Paul S.
2
Cavazos, Carmina
2
Futrell, Charles M.
2
Henard, David H.
2
Kotler, Philip
2
Krafft, Manfred
2
Kroff, Michael W.
2
Martin, Nathanael S.
2
Pavlou, Paul A.
2
Sager, Jeffrey K.
2
Srinivasan, Raji
2
Achrol, Ravi S.
1
Arunachalam S
1
Bayus, Barry L.
1
Berry, Leonard L.
1
Bohling, Timothy
1
Bowman, Douglas
1
Chari, Simos
1
Clark, Terry
1
Clarkson, Joshua John
1
Cunningham, Peggy
1
Davis, Brennan
1
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American Marketing Association
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Winter Educators' Conference <1993, Newport Beach, Calif.>
2
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Journal of the Academy of Marketing Science
17
AMS review : official publication of the Academy of Marketing Science
6
Journal of business research : JBR
6
Legends in strategic marketing
6
MSI reports : working paper series
6
Journal of marketing
5
Journal of retailing
5
Journal of strategic marketing
5
Legends in marketing
4
Business horizons
3
Journal of Business Research
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of macromarketing
2
Journal of marketing management : MM
2
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2
Marketing theory and applications
2
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2
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1
Does marketing need reform? : fresh perspectives on the future
1
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1
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1
Handbook of business-to-business marketing
1
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1
Handbook of research in international marketing
1
Handbook of strategic e-business management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of Consumer Affairs
1
Journal of Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing
1
Management Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Review of Marketing Research Ser.
1
The Routledge companion to strategic marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The profit impact of marketing strategy project : retrospect and prospects
1
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ECONIS (ZBW)
68
OLC EcoSci
26
RePEc
4
BASE
2
USB Cologne (EcoSocSci)
2
Other ZBW resources
2
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1
Determinants of selling effectiveness : the importance of declarative knowledge to the personal selling concept
Szymanski, David M.
- In:
Journal of marketing
52
(
1988
)
1
,
pp. 64-77
Persistent link: https://www.econbiz.de/10001051414
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2
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
3
Consumer Strategies to Improve the Efficacy of Posted Calorie Information : How Provincial Norms Nudge Consumers to Healthier Consumption
Otto, Ashley S.
;
Davis, Brennan
;
Wakefield, Kirk
; …
- In:
Journal of Consumer Affairs
54
(
2020
)
1
,
pp. 311-341
Persistent link: https://www.econbiz.de/10012094074
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4
Working Hard to Take the Easy Way Out : How the Need for Cognitive Closure Shapes Strategic Effort Investment to Ease Future Decision Making
Otto, Ashley S.
;
Clarkson, Joshua J.
;
Martin, Nathanael S.
- In:
Journal of Consumer Psychology
32
(
2021
)
2
,
pp. 350-356
Persistent link: https://www.econbiz.de/10012535547
Saved in:
5
Exposure to brands makes preferential decisions easier
Rahinel, Ryan
;
Otto, Ashley S.
;
Grossman, Daniel M.
; …
- In:
Journal of consumer research : JCR ; an …
48
(
2021
)
4
,
pp. 541-561
Persistent link: https://www.econbiz.de/10012799009
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6
Working hard to take the easy way out : how the need for cognitive closure shapes strategic effort investment to ease future decision making
Otto, Ashley S.
;
Clarkson, Joshua J.
;
Martin, Nathanael S.
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
2
,
pp. 350-356
Persistent link: https://www.econbiz.de/10013177947
Saved in:
7
Strategic marketing and strategic management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
Saved in:
8
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
Saved in:
9
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
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10
Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803915
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