Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Handbook of research on identi...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
5
Konsumentenverhalten
5
Personality psychology
5
Persönlichkeitspsychologie
5
Advertising effects
2
Charity
2
Ethics
2
Ethik
2
Fundraising
2
Gesundheitsvorsorge
2
Marketing management
2
Marketingmanagement
2
Nonprofit marketing
2
Nonprofit-Marketing
2
Preventive care
2
USA
2
United States
2
Werbewirkung
2
Wohltätigkeit
2
Advertising
1
Altruism
1
Altruismus
1
Analphabetismus
1
Arzneimittel
1
Befragung
1
Begrenzte Rationalität
1
Body weight
1
Bounded rationality
1
Brand
1
Brand loyalty
1
Cognition
1
Creativity
1
Cross-cultural marketing
1
Ernährung
1
Ethnic group
1
Ethnische Gruppe
1
Experiment
1
Gender
1
Geschlecht
1
Gesundheit
1
more ...
less ...
Online availability
All
Undetermined
6
Free
2
Type of publication
All
Article
14
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
9
Aufsatz in Zeitschrift
9
Arbeitspapier
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
1
Handbook
1
Handbuch
1
Sammelwerk
1
more ...
less ...
Language
All
English
17
Undetermined
2
Author
All
Reed, Americus, II
14
Forehand, Mark
6
Bhattacharjee, Amit
4
Bolton, Lisa E.
2
Connors, Scott
2
Finnel, Stephanie
2
Lodish, Leonard M.
2
Perkins, Andrew
2
Puntoni, Stefano
2
Shang, Jen
2
Spangenberg, Katie
2
Americus Reed, II
1
Angle, Justin W.
1
Aquino, Karl
1
Armstrong, Katrina
1
Berman, Jonathan Z.
1
Bolton, Lisa
1
Bradlow, Eric
1
Carpenter, Kathryn
1
Cohen, Joel B.
1
Croson, Rachel
1
Forehand, Mark R.
1
Goldfarb, Avi
1
Greenwald, Anthony G.
1
Lenoir, Anne-Sophie I.
1
Maison, Dominika
1
Matwyshyn, Andrea M.
1
Perkins, Andrew W.
1
Sargeant, Adrian
1
Sood, Sanjay
1
Tucker, Catherine
1
Verlegh, Peeter W. J.
1
Volpp, Kevin G.
1
Warlop, Luk
1
more ...
less ...
Published in...
All
Journal of advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Working paper / Risk Management and Decision Processes Center, Wharton School, University of Pennsylvania
2
ERIM report series research in management
1
Handbook of brand relationships
1
Handbook of consumer psychology
1
Journal of marketing research
1
Journal of marketing research : JMR
1
MO
1
Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Organizational Behavior and Human Decision Processes
1
The Routledge companion to identity and consumption
1
more ...
less ...
Source
All
ECONIS (ZBW)
17
RePEc
2
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Identity-based consumer behavior
Reed, Americus, II
;
Forehand, Mark
;
Puntoni, Stefano
; …
-
2012
Persistent link: https://www.econbiz.de/10009679132
Saved in:
2
Handbook of research on identity theory in marketing
Reed, Americus, II
(
ed.
);
Forehand, Mark
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012122131
Saved in:
3
Measuring the nonconscious : implicit social cognition in consumer behavior
Perkins, Andrew
;
Forehand, Mark
;
Greenwald, Anthony G.
; …
- In:
Handbook of consumer psychology
,
(pp. 461-475)
.
2008
Persistent link: https://www.econbiz.de/10003716241
Saved in:
4
Health-based weight stereotypes in advertising : perpetuating unhealthy responses among overweight identifiers
Connors, Scott
;
Spangenberg, Katie
;
Perkins, Andrew
; …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 97-118
Persistent link: https://www.econbiz.de/10012584569
Saved in:
5
Crowdsourcing the implicit association test : limitations and best practices
Connors, Scott
;
Spangenberg, Katie
;
Perkins, Andrew W.
; …
- In:
Journal of advertising
49
(
2020
)
4
,
pp. 495-503
Persistent link: https://www.econbiz.de/10012313124
Saved in:
6
On self-referencing differences in judgment and choice
Sood, Sanjay
;
Forehand, Mark
- In:
Organizational Behavior and Human Decision Processes
98
(
2005
)
2
,
pp. 144-154
Persistent link: https://www.econbiz.de/10005430867
Saved in:
7
When brands are built from within : a social identity pathway to liking and evaluation
Reed, Americus, II
;
Cohen, Joel B.
;
Bhattacharjee, Amit
- In:
Handbook of brand relationships
,
(pp. 124-150)
.
2009
Persistent link: https://www.econbiz.de/10003915580
Saved in:
8
Implications of "online display advertising : targeting and obtrusiveness"
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 413-415
Persistent link: https://www.econbiz.de/10009160804
Saved in:
9
When does identity salience prime approach and avoidance? : a balance-congruity model
Angle, Justin W.
;
Forehand, Mark R.
;
Reed, Americus, II
- In:
The Routledge companion to identity and consumption
,
(pp. 375-383)
.
2013
Persistent link: https://www.econbiz.de/10009700266
Saved in:
10
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus, II
-
2013
Persistent link: https://www.econbiz.de/10009783756
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
