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Everything you always wanted to know about SEM (structural equations modeling) but were afraid to ask
Iacobucci, Dawn - In: Journal of consumer psychology : JCP : the official … 19 (2009) 4, pp. 673-680
Persistent link: https://www.econbiz.de/10003936194
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Structural equations modeling : fit indices, sample size, and advanced topics
Iacobucci, Dawn - In: Journal of consumer psychology : JCP : the official … 20 (2010) 1, pp. 90-98
Persistent link: https://www.econbiz.de/10003958615
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Rejoinder to commentators on structural equations modeling primers : Bentler, Bagozzi, and Fabrigar, Porter, and Norris
Iacobucci, Dawn - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 226-227
Persistent link: https://www.econbiz.de/10003981599
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The quality improvement customers didn't want
Iacobucci, Dawn - In: Marketing through minefields, (pp. 121-160). 2008
Persistent link: https://www.econbiz.de/10003813888
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Gilbert A. Churchill Jr.'s editorship of Journal of Marketing Research, 1979 - 1982
Iacobucci, Dawn - In: Journal of marketing research : JMR 51 (2014) 1, pp. 105-106
Persistent link: https://www.econbiz.de/10010349010
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Mediation with categorical variables compleat
Iacobucci, Dawn - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 603-604
Persistent link: https://www.econbiz.de/10009682382
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Mediation analysis and categorical variables : the final frontier
Iacobucci, Dawn - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 582-594
Persistent link: https://www.econbiz.de/10009682401
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Quantitative marketing research
Iacobucci, Dawn - In: Kellogg on marketing, (pp. 195-211). 2001
Persistent link: https://www.econbiz.de/10001612984
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Services marketing and customer service
Iacobucci, Dawn - In: Kellogg on marketing, (pp. 320-329). 2001
Persistent link: https://www.econbiz.de/10001612995
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A psychometric assessment of the businessweek, US news & world report, and financial times rankings of business schools’ MBA programs
Iacobucci, Dawn - In: Journal of marketing education : JME 35 (2013) 3, pp. 204-219
Persistent link: https://www.econbiz.de/10010210099