Narrow search
Showing 31 - 40 of 159
Cover Image
Mediation with categorical variables : consider ordinal models, empirical Bayes, and alternatives to R2
Gilula, Zvi - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 599
Persistent link: https://www.econbiz.de/10009682393
Cover Image
Mediation analysis and categorical variables : some further frontiers
Feinberg, Fred M. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 4, pp. 595-598
Persistent link: https://www.econbiz.de/10009682397
Cover Image
Three essential analytical techniques for the behavioral marketing researcher : median splits, mean-centering, and mediation analysis
Iacobucci, Dawn; Popovich, Deidre L.; Bakamitsos, … - 2015
Persistent link: https://www.econbiz.de/10011498139
Cover Image
Toward a more nuanced understanding of the statistical properties of a median split
Iacobucci, Dawn; Posavac, Steven S.; Kardes, Frank R.; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 652-665
Persistent link: https://www.econbiz.de/10011411590
Cover Image
The median split : robust, refined, and revived
Iacobucci, Dawn; Posavac, Steven S.; Kardes, Frank R.; … - In: Journal of consumer psychology : JCP : the official … 25 (2015) 4, pp. 690-704
Persistent link: https://www.econbiz.de/10011411596
Cover Image
Marketing research : methodological foundations
Churchill, Gilbert A.; Iacobucci, Dawn - 2002 - 8. ed.
Persistent link: https://www.econbiz.de/10001625810
Cover Image
Kellogg on marketing
Iacobucci, Dawn (ed.) - J. L. Kellogg Graduate School of Management - 2001
Persistent link: https://www.econbiz.de/10001528801
Cover Image
Brand constructs : the complementarity of consumer associative networks and multidimensional scaling
Henderson, Geraldine Rosa; Iacobucci, Dawn; Calder, Bobby J. - 1998
Persistent link: https://www.econbiz.de/10001355066
Cover Image
Marketing research : methodological foundations
Iacobucci, Dawn; Churchill, Gilbert A. - 2010 - 10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003846567
Cover Image
Social media analytics and its applications in marketing
Moon, Sangkil; Iacobucci, Dawn - 2022
Persistent link: https://www.econbiz.de/10013164036