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Konzept für ein systematisches Change Management
Brettel, Malte; Reißig-Thust, Solveig; Plag, Martin - In: SAP-Einführung mit Change Management : Konzepte, …, (pp. 87-105). 2005
Persistent link: https://www.econbiz.de/10009775952
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Performance effects of exploratory and exploitative innovation strategies and the moderating role of external innovation partners
Schamberger, Daniel K.; Cleven, Nina J.; Brettel, Malte - In: Industry and innovation 20 (2013) 4, pp. 336-356
Persistent link: https://www.econbiz.de/10009777155
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Incorporating long-term effects in determining the effectiveness of different types of online advertising
Breuer, Ralph; Brettel, Malte; Engelen, Andreas - In: Marketing letters : a journal of research in marketing 22 (2011) 4, pp. 327-340
Persistent link: https://www.econbiz.de/10010217760
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A measure of absorptive capacity : scale development and validation
Flatten, Tessa; Engelen, Andreas; Zahra, Shaker A.; … - In: European management journal 29 (2011) 2, pp. 98-116
Persistent link: https://www.econbiz.de/10009125211
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Assessing cross-cultural marketing theory and research : reply to craig and Douglas' commentary
Engelen, Andreas; Brettel, Malte - In: Journal of business research : JBR 64 (2011) 7, pp. 782-784
Persistent link: https://www.econbiz.de/10009151688
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Stage-gate and agile development in the digital age : promises, perils, and boundary conditions
Paluch, Stefanie; Antons, David; Brettel, Malte; Hopp, … - In: Journal of business research : JBR 110 (2020), pp. 495-501
Persistent link: https://www.econbiz.de/10012237889
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Special section on stage-gate and agile development in the digital age : promises, perils, and boundary conditions
Paluch, Stefanie (ed.); Antons, David (ed.);  … - 2020
Persistent link: https://www.econbiz.de/10012238488
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The three dimensions of sustainability : a delicate balancing act for entrepreneurs made more complex by stakeholder expectations
Fischer, Denise; Brettel, Malte; Mauer, René - In: Journal of business ethics : JBE 163 (2020) 1, pp. 87-106
Persistent link: https://www.econbiz.de/10012295385
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Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.; Zacharias, Nicolas A.; Brettel, Malte - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
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Influencing consumer behavior with Facebook : an analysis of social network advertising (SNA) formats and content
Gavilanes Rivadeneira, José Manuel - 2016
Persistent link: https://www.econbiz.de/10011686788