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Understanding nature of store ambiance and individual impulse buying tendency on impulsive purchasing behaviour : an emerging market perspective

Parsad, Chandan; Prashar, Sanjeev; Tata, Vijay Sai - In: Decision 44 (2017) 4, pp. 297-311

Persistent link: https://www.econbiz.de/10011855199

Effect of consumer self-discrepancy on materialism and impulse buying : the role of subjective well-being

Pupelis, Linas; Šeinauskienė, Beata - In: Central European Management Journal 31 (2023) 2, pp. 222-240

This study aims to explore how and why self-discrepancy affects materialism and impulsive buying and the extent to which subjective well-being mediates the relationship between self-discrepancy, materialism and impulsive buying. Design/methodology/approach The authors have tested the hypothesis...

Persistent link: https://www.econbiz.de/10014515795

Influence of sales promotion on impulse buying : a dual process approach

Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; … - In: Journal of promotion management : innovations in … 28 (2022) 8, pp. 1212-1234

Persistent link: https://www.econbiz.de/10013417003

The role of browsing in the relationship between online reviews to impulse buying

Astuti, Rifelly Dewi; Nindyaswari, Sara Almira - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 123-141

Manuscript type: Research Research Aims: to analyse the impact of online reviews on Instagram on online impulse buying behaviour for the beauty product category, with the role of browsing as a mediator. Design/methodology/approach: A conclusive study with 441 respondents, analysed by SEM...

Persistent link: https://www.econbiz.de/10014335630

Understanding impulse buying : a two-faceted tale

Yassin, Cherouk Amr; Soares, Ana - In: Journal of consumer marketing 40 (2023) 7, pp. 884-896

Persistent link: https://www.econbiz.de/10014471141

Developing a multi-dimensional product evaluation scale

Tajdini, Saeed; Ramirez, Edward; Frankwick, Gary L. - In: Psychology & marketing 39 (2022) 2, pp. 271-293

Persistent link: https://www.econbiz.de/10012796095

Turning discounts into profits : factors influencing online purchasing decisions for hotel add-on items

Kim, Esther L.; Tanford, Sarah - In: The Cornell hospitality quarterly 62 (2021) 4, pp. 438-454

Persistent link: https://www.econbiz.de/10012624023

Impact of celebrity endorser as in-store stimuli on impulse buying

Parmar, Yadvinder; Mann, Bikram Jit Singh; Kaur Ghuman, … - In: The international review of retail, distribution and … 30 (2020) 5, pp. 576-595

Persistent link: https://www.econbiz.de/10012315163

The impact of online reviews and eWOM on impulse buying tendency : a study of Vietnamese Gen Z consumers

Truong Son Nguyen; Viet Hoang Nguyen; Thi Huong-Thanh Nguyen - In: Journal for international business and entrepreneurship … 16 (2024) 1, pp. 117-141

Persistent link: https://www.econbiz.de/10015057160

Understanding consumer shopping behaviour : a comparison of three theories of emotions in predicting online flow

Kulviwat, Songpol; Zhang, Yong; Fan, Jinyan; Zheng, Lu - In: International journal of electronic marketing and … 7 (2016) 1, pp. 3-21

Persistent link: https://www.econbiz.de/10011595007