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The knowledge, attitude, and practice of the adoption of green fashion innovation

Ahmad, Alaeddin Mohammad Khalaf; Madi, Yasmeen; … - In: Journal of Open Innovation: Technology, Market, and … 6 (2020) 4, pp. 1-20

Environmental pollution from garment manufacturing is a major concern due to its widely-felt impact on climate change. Consequently, the researchers set about assessing KAP (Knowledge, Attitude and Practice) and its relationship with, and impact on, green fashion innovation adoption among...

Persistent link: https://www.econbiz.de/10012620416

Corporate social responsibility and brand equity of operating telecoms : brand reputation as a mediating effect

Ahmad, Alaeddin Mohammad Khalaf; Shattal, Mira Hashem Abu; … - In: International journal of sustainable economy : IJSE 14 (2022) 1, pp. 78-97

Persistent link: https://www.econbiz.de/10012800974

The role of the online flower of service in enhancing guest loyalty via the mediating role of guest experience : a structural equation modelling approach

Ahmad, Alaeddin Mohammad Khalaf; Kakeesh, Dana; … - In: International journal of electronic marketing and … 13 (2022) 1, pp. 1-24

Persistent link: https://www.econbiz.de/10012695449

Does eWOM influence entrepreneurial firms' rate of diffusion of innovation?

Ahmad, Alaeddin Mohammad Khalaf; AlMallah, Manar Mousa; … - In: Journal of research in marketing and entrepreneurship 24 (2022) 1, pp. 92-111

Persistent link: https://www.econbiz.de/10013369602

The moderating role of perceived company effort in mitigating customer misconduct within Online Brand Communities (OBC)

Sweiss, Nadia; Obeidat, Zaid Mohammad Ibrahim; Al … - In: Journal of marketing communications 28 (2022) 6, pp. 657-680

Persistent link: https://www.econbiz.de/10013371061

The impact of brand personality on female purchasing behavior in the cosmetic industry in jordan

Zakzouk, Fida Amin; Ahmad, Alaeddin Mohammad Khalaf - In: Research on Islamic Business Concepts : Proceedings of …, (pp. 71-88). 2023

Persistent link: https://www.econbiz.de/10013541889

Perceived benefits of training, individual readiness for change, and affective organizational commitment among employees of national jordanian banks

Mansour, Ayman; Rowlands, hefin; Al-Gasawneh, Jassim Ahmad - In: Cogent Business & Management 9 (2022) 1, pp. 1-27

This study aimed to examine how employees' perceived benefits of training impact their level of affective organizational commitment through investigating the mediating role of individual readiness for change in National Jordanian banks. The study sample included 451 employees from 16 banks in...

Persistent link: https://www.econbiz.de/10014505597

The role of positive word of mouth on the success of convenience store loyalty programs

Wishah, Raed; Abuhashesh, Mohammad; Sumadi, Mohammad Ahmad - In: International journal of islamic marketing and branding 4 (2019) 2, pp. 95-103

Persistent link: https://www.econbiz.de/10012209072

The attitude of Jordanian customers towards virtual stores

Abuhashesh, Mohammad; Mohammad, Suleiman Jamal; Al … - In: International journal of islamic marketing and branding 4 (2019) 1, pp. 59-75

Persistent link: https://www.econbiz.de/10012117716

Perceived benefits of training, individual readiness for change, and affective organizational commitment among employees of national jordanian banks

Mansour, Ayman; Rowlands, Hefin; Al-Gasawneh, Jassim Ahmad - In: Cogent business & management 9 (2022) 1, pp. 1-27

Persistent link: https://www.econbiz.de/10014438923