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Personalized communication as a platform for service inclusion? : initial insights into interpersonal and AI-based personalization for stigmatized consumers
Mende, Martin; Scott, Maura L.; Ubal, Valentina O.; … - In: Journal of service research 27 (2024) 1, pp. 28-48
Persistent link: https://www.econbiz.de/10014580389
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You want to sell this to me twice!? : how perceptions of betrayal may undermine internal product upgrades
Garbas, Janina; Schubach, Sebastian; Mende, Martin; … - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 286-309
Persistent link: https://www.econbiz.de/10014251163
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Language matters : humanizing service robots through the use of language during the COVID-19 pandemic
Kumar, Smriti; Miller, Elizabeth G.; Mende, Martin; … - In: Marketing letters : a journal of research in marketing 33 (2022) 4, pp. 607-623
Persistent link: https://www.econbiz.de/10013454711
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Impact for good : a journey toward impact through marketing scholarship
Scott, Maura L.; Mende, Martin - In: European journal of marketing 56 (2022) 9, pp. 2573-2585
Persistent link: https://www.econbiz.de/10013457375
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Friend or foe? : can anthropomorphizing self-tracking devices backfire on marketers and consumers?
Fronczek, Lane Peterson; Mende, Martin; Scott, Maura L.; … - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 1075-1097
Persistent link: https://www.econbiz.de/10014336061
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Consumer preferences for fuel snacks at the intersection of caregiving stress and gender
Cozac, Marina; Mende, Martin; Scott, Maura L. - In: Journal of business research : JBR 159 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014287599
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Away from maladaptive food consumption and toward food well-being : a sustainable future of food
Cozac, Marina; Mende, Martin; Scott, Maura L. - In: Maladaptive Consumer Behavior : Theory, Research, and …, (pp. 165-210). 2024
Persistent link: https://www.econbiz.de/10015066141
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Domo arigato Mr. Roboto : emergence of automated social presence in organizational frontlines and customers’ service experiences
Doorn, Jenny van; Mende, Martin; Noble, Stephanie M.; … - In: Journal of service research : JSR 20 (2017) 1, pp. 43-58
Persistent link: https://www.econbiz.de/10011647482
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The Fifth Industrial Revolution : how harmonious human-machine collaboration is triggering a retail and service [r]evolution
Noble, Stephanie M.; Mende, Martin; Grewal, Dhruv; … - In: Journal of retailing 98 (2022) 2, pp. 199-208
Persistent link: https://www.econbiz.de/10013364276
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The Effects of Location of Price on Consumers’ Product Evaluation
Puccinelli, Nancy; Raj, Suri; Grewal, Dhruv; Roggeveen, … - 2012
Persistent link: https://www.econbiz.de/10011426026