The study aims to examine 1. Effect of Brand Ambassador of the Purchase Decision, 2. Effect of Brand Image on Purchase … Decision, 3. Product Quality Impact on Purchase Decisions, 4. Influence of Price to Purchase Decision, 5. Effect of Brand … Ambassador, Brand Image, Quality Products, and the price of the Samsung smartphone buying decision. The purpose of this study was …

This paper explores and quantifies the importance of parent brand state dependence to forward looking pricing outcomes … in the area of umbrella branding and multi-product firms. We show through numerical simulations that loyalty (inertia) to … the parent brand can decrease prices and reduce profits, as well as mitigate or even reverse the benefits of joint profit …

spill-over that higher prices have on demand at all outlets and they have, in addition, less incentives to support brand …