Showing 1 - 10 of 17
Persistent link: https://www.econbiz.de/10011337085
Persistent link: https://www.econbiz.de/10011482987
Persistent link: https://www.econbiz.de/10009541795
Persistent link: https://www.econbiz.de/10013457359
Persistent link: https://www.econbiz.de/10014466148
Persistent link: https://www.econbiz.de/10009846356
Purpose: This study aims to test the role of a firm’s marketing and technological capabilities in mediating the relationship between customer involvement in information provision (CIP) and customer involvement in coproduction (CIC) and new product performance, while also investigating the...
Persistent link: https://www.econbiz.de/10012638144
Persistent link: https://www.econbiz.de/10009528784
Persistent link: https://www.econbiz.de/10009761301
Persistent link: https://www.econbiz.de/10010258261