Reciprocity norms and information-sharing behavior in online consumption communities : an empirical investigation of antecedents and moderators
Year of publication: |
January 2016
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Authors: | Pai, Peiyu ; Tsai, Hsien-Tung |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 53.2016, 1, p. 38-52
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Subject: | Information-sharing behavior | Online consumption community | Receptivity | Reciprocity norms | Self-efficacy | Konsumentenverhalten | Consumer behaviour | Soziale Norm | Social norm | Social Web | Social web | Austauschtheorie | Social exchange theory |
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