Poulis, Konstantinos; Poulis, Efthimios - In: EuroMed Journal of Business 6 (2011) 1, pp. 5-23
Purpose – The purpose of this paper is to shed more light on the influence of a tourism‐oriented environment on the promotional channel strategies of fast‐moving consumer goods (FMCG) firms. Design/methodology/approach – The study utilises an exploratory, qualitative research design...