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Buying brands at both regular price and on promotion over time

Scriven, John; Clemente, Maria; Dawes, John; Trinh, Giang; … - In: Australasian marketing journal 25 (2017) 4, pp. 252-260

Persistent link: https://www.econbiz.de/10011792010

Empirical regularities in average price paid across different types of households

Pare, Vipul; Trinh, Giang; Wright, Malcolm - In: Australasian marketing journal 25 (2017) 4, pp. 269-277

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Has behavioural loyalty to online supermarkets declined?

Trinh, Giang; Anesbury, Zachary Williaml; Driesener, Carl - In: Australasian marketing journal 25 (2017) 4, pp. 326-333

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Is digital advertising effective under conditions of low attention?

Santoso, Irene; Wright, Malcolm; Trinh, Giang; Avis, Mark - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1707-1730

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Comparing two supermarket layouts : the effect of a middle aisle on basket size, spend, trip duration and endcap use

Page, Bill; Trinh, Giang; Bogomolova, Svetlana - In: Journal of retailing and consumer services 47 (2019), pp. 49-56

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Valuing the contribution of ultra-light buyers

Hossain, Afsana; Anesbury, Zachary William; Driesener, Carl - In: Journal of consumer behaviour 23 (2024) 2, pp. 875-887

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How to signal product variety on pack : an investigation of color and image cues

Ward, Ella; Romaniuk, Jenni; Trinh, Giang; Dawes, John; … - In: International journal of market research 66 (2024) 1, pp. 46-72

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A comparison of brand loyalty between on the go and take-home consumption purchases

Trinh, Giang; Dawes, John - In: Journal of retailing and consumer services 53 (2020), pp. 1-8

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When brands go dark : a replication and extension : examining market share of brands that stop advertising for a year or longer

Phua, Peilin; Hartnett, Nicole; Beal, Virginia; Trinh, Giang - In: Journal of advertising research 63 (2023) 2, pp. 172-184

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Finding creative drivers of advertising effectiveness with modern data analysis

Williams, John R.; Hartnett, Nicole; Trinh, Giang - In: International journal of market research 65 (2023) 4, pp. 423-447

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