Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Parental mediation of children...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
58
Advertising effects
57
Werbewirkung
57
Konsumentenverhalten
56
Belgium
51
Belgien
43
Advertising
38
Werbung
37
Brand management
23
Markenführung
23
Brand image
17
Internet marketing
17
Online-Marketing
17
Markenimage
16
Marketing management
16
Marketingmanagement
16
Product Placement
15
Product placement
15
Fernsehwerbung
13
Television advertising
13
Marketing
10
Psychology of advertising
10
Viral marketing
10
Virales Marketing
10
Werbepsychologie
10
Emotion
9
Automotive market
8
Children
8
Kfz-Markt
8
Target group
8
Zielgruppe
8
Brand
7
Kinder
7
Markenartikel
7
Social Web
7
Social web
7
Theorie
7
Unternehmensethik
7
Advertising planning
6
Computerspiel
6
more ...
less ...
Online availability
All
Undetermined
68
Free
4
Type of publication
All
Article
185
Book / Working Paper
52
Type of publication (narrower categories)
All
Article in journal
94
Aufsatz in Zeitschrift
94
Aufsatz im Buch
26
Book section
26
Arbeitspapier
20
Working Paper
20
Graue Literatur
18
Non-commercial literature
18
research-article
13
Lehrbuch
5
Aufsatzsammlung
4
Textbook
4
Bibliografie
2
Collection of articles of several authors
2
Conference paper
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
Sammelwerk
2
review-article
2
Glossar enthalten
1
Glossary included
1
Konferenzschrift
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
181
Undetermined
44
Dutch
12
Author
All
Pelsmacker, Patrick de
161
Dens, Nathalie
65
De Pelsmacker, Patrick
49
Geuens, Maggie
39
Janssens, Wim
20
Cauberghe, Verolien
19
Pelsmacker, Patrick De
18
Moons, Ingrid
16
Jegers, Marc
12
Cuyvers, Ludo
11
Purnawirawan, Nathalia
11
Van den Bergh, Joeri
11
Verhellen, Yann
9
Viviers, Wilma
7
Barbarossa, Camilla
6
De Cannière, Marie Hélène
6
De Keyzer, Freya
6
Willemé, Peter
6
Avramova, Yana R.
5
Cornelis, Erlinde
5
De Meulenaer, Sarah
5
Goos, Peter
5
de Pelsmacker, Patrick
5
Aleksandrovs, Leonids
4
Daems, Kristien
4
Dahl, Stephan
4
Eagle, Lynne C.
4
Faseur, Tine
4
Mielants, Caroline
4
Saayman, Andrea
4
Taylor, Charles Raymond
4
Wouters, Marijke
4
Banks, Ivana Bušljeta
3
Buzeta, Cristian
3
Cauberghe, Veroline
3
Driesen, Liesbeth
3
Dumont, Michel
3
Lievens, Annouk
3
Millan, Elena
3
Muller, Marié-Luce
3
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
Published in...
All
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of business research : JBR
13
Journal of marketing communications
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
9
Journal of advertising : official publication of the American Academy of Advertising
7
International Marketing Review
5
International journal of advertising : the review of marketing communications
5
Journal of Business Research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Young Consumers
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of electronic commerce research : JECR
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Belgian journal of operations research, statistics and computer science
3
Journal of advertising research
3
Journal of business ethics : JOBE
3
Journal of service management
3
Studiecentrum Toegepaste Economie / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
3
The journal of brand management : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Applied economics
2
Breaking new ground in theory and practice
2
Cutting edge international research
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European Journal of Marketing
2
International journal of electronic commerce : IJEC
2
Journal of Social Marketing
2
Journal of advertising
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of marketing management : MM
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Online Information Review
2
South African journal of economic and management sciences
2
The SAGE handbook of marketing ethics
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
more ...
less ...
Source
All
ECONIS (ZBW)
164
OLC EcoSci
39
Other ZBW resources
20
RePEc
7
USB Cologne (EcoSocSci)
7
Showing
11
-
20
of
237
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Integrated marketing communications : a primer
Kitchen, Philip J.
;
Pelsmacker, Patrick de
;
Pelsmacker, …
-
2004
Persistent link: https://www.econbiz.de/10001870533
Saved in:
12
Verklaring en prognose van de vraag naar nieuwe personenwagens in Belgie͏̈
Pelsmacker, Patrick de
-
1990
Persistent link: https://www.econbiz.de/10000814257
Saved in:
13
What are your customers looking for?
Pelsmacker, Patrick de
-
1992
Persistent link: https://www.econbiz.de/10000879721
Saved in:
14
Marketing, expenditure and quality-adjusted price effects on market share evolution in a segmented Belgian car market (1972 - 81)
Pelsmacker, Patrick de
- In:
Applied economics
20
(
1988
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10001047276
Saved in:
15
What is wrong with advertising research and how can we fix it?
Pelsmacker, Patrick de
- In:
International journal of advertising : the review of …
40
(
2021
)
5
,
pp. 835-848
Persistent link: https://www.econbiz.de/10012623894
Saved in:
16
Het effekt van reklamebestedingen op de populariteit van politieke partijen : een marktaandelenbenadering
Willemé, Peter
;
Pelsmacker, Patrick de
-
1990
Persistent link: https://www.econbiz.de/10000814244
Saved in:
17
Decision on the optimal financing alternative for a municipal investment project, taking other projects and political issues into account
Asselbergh, Greet
;
Pelsmacker, Patrick de
;
Jegers, Marc
-
1990
Persistent link: https://www.econbiz.de/10000814260
Saved in:
18
Independent firm characteristics of the firm : a factor-analytic approach using Belgian accounting and advertising data
Pelsmacker, Patrick de
;
Jegers, Marc
-
1989
Persistent link: https://www.econbiz.de/10000814261
Saved in:
19
Forecasting the demand for agricultural machinery : an application of the Jeuland model
Olivier, B.
;
Pelsmacker, Patrick de
-
1989
Persistent link: https://www.econbiz.de/10000814278
Saved in:
20
Het verzadigingsniveau van het wagenbezit en de evolutie van de motorisering in Belgie͏̈
Pelsmacker, Patrick de
-
1988
Persistent link: https://www.econbiz.de/10000814338
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
