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Showing
1
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10
of
113,731
Sort
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date (newest first)
date (oldest first)
1
Understanding consumer perceptions of luxury brands
Romaniuk, Jenni
;
Huang, Ava
- In:
International journal of market research
62
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012308958
Saved in:
2
Does an expanded
brand
user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
Saved in:
3
Does childhood exposure to a
brand
improve
brand
name recognition? : comparing age-of-acquisition effects with ongoing
brand
exposure and experience
Phua, Peilin
;
Page, Bill
;
Trinh, Giang
;
Hartnett, Nicole
; …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 370-383
Persistent link: https://www.econbiz.de/10014445902
Saved in:
4
Consumer reaction to service rebranding
Collange, Véronique
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 178-186
Persistent link: https://www.econbiz.de/10010469052
Saved in:
5
Do perceived CSR initiatives enhance customer preference and loyalty in casinos?
Liu, Matthew Tingchi
;
Wong, IpKin Anthony
;
Chu, Rongwei
; …
- In:
International journal of contemporary hospitality management
26
(
2014
)
7
,
pp. 1024-1045
Persistent link: https://www.econbiz.de/10010426100
Saved in:
6
The effects of
brand
identity on
brand
performance in the service sector
Casidy, Riza
;
Prentice, Catherine
;
Wymer, Walter
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 651-665
Persistent link: https://www.econbiz.de/10012202785
Saved in:
7
Effect of quality products, services and
brand
on customer satisfaction at McDonald's
Priyono, Priyono Iyon
- In:
Inventi impact: retailing & consumer services
(
2018
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012145738
Saved in:
8
Shaping
brand
attitudes through sustainability practices : a TSR approach
Jagani, Sandeep
;
Saboorideilami, Vafa
;
Tarannum, Saraf
- In:
The journal of services marketing
38
(
2024
)
3
,
pp. 369-382
Persistent link: https://www.econbiz.de/10014516054
Saved in:
9
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
10
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
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