Similar Search Results

Services Marketing Issues in Emerging Economies

Adhikari, Atanu (ed.) - 2020 - 1st ed. 2020.

towards E-commerce Purchases in India -- E-Servicescape in Service: Theoretical Underpinnings and Emerging Market Implications … Markets With Special Reference to India -- Marketing-Mix and Customer Loyalty in Services Marketing. …

Persistent link: https://www.econbiz.de/10012440042

Customer engagement in service

Kumar, V.; Rajan, Bharath; Gupta, Shaphali; Dalla … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 138-160

Persistent link: https://www.econbiz.de/10011996790

An Indian customer surrounding 7P's of service marketing

Kushwaha, G. S.; Agrawal, Shiv Ratan - In: Journal of retailing and consumer services 22 (2015), pp. 85-95

Persistent link: https://www.econbiz.de/10010468494

Predictors of customer loyalty in the Pakistani banking industry : a moderated-mediation study

Saleem, Muhammad Abid; Zahra, Sadaf; Ismail, Hina - In: The international journal of bank marketing : IJBM 34 (2016) 3, pp. 411-430

Persistent link: https://www.econbiz.de/10011593803

Relative importance of service value by customer relationship stages : evidence from the Indian retail banking

Ponnam, Abhilash; Paul, Rik - In: The international journal of bank marketing : IJBM 35 (2017) 2, pp. 319-334

Persistent link: https://www.econbiz.de/10011707953

A study on performance of telecom service market : case of Karnataka, India

Shukla, Sadhna; Roopa, T. N. - In: International journal of business excellence 15 (2018) 1, pp. 66-94

Persistent link: https://www.econbiz.de/10011954187

Artificial intelligence and service marketing innovation

R., Monica; Soju, Aswin Varghese; B., Sathish Kumar - In: AI innovation in services marketing, (pp. 150-172). 2024

Persistent link: https://www.econbiz.de/10014557934

Promotion of Hospitality Service by Visitors Relationship Management in Indian Hotel Industry & its Analysis by Seven Ps of Service Marketing Mix

Saumendra, Das; Patnaik, A.S.C; Padhy, Prasanta Kumar - 2022

A firm or an industry can make use of other forms of communication and promotion besides advertising. The most important objective for these complementary promotional activity is to identify and approach prospective customers with a promotional message as precisely as possible. So we can say...

Persistent link: https://www.econbiz.de/10014195595

Emerging markets : customer acquisition strategies for the mobils communication market

Junge, Philip - 2006 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003389063

What drives the customer of world's largest market to participate in value co-creation?

Bharti, Kumkum; Agrawal, Rajat; Sharma, Vinay - In: Marketing intelligence & planning 32 (2014) 4, pp. 413-435

Persistent link: https://www.econbiz.de/10010385851

1
2
3
4
5
6
7
8
9
10
Next
Last