Social marketing, a concept that has only recently reached its maturity, it’s starting to win ground in Romania as well, although it is many times used clumsily or confused with other concepts that are similar either from a phonetically point of view, either from the point of view of the ways...

The business environment records changes from one year to another, due to the rapid changes occurring in the macro and microenvironment. As the economic crisis, the environment in which companies operate is turbulent, that is why the attitude of those involved in business should be mostly a...

Prezenta Internet Bankingului in oferta de servicii de valoare adaugata pentru clienti a adus pe langa o multitudine de beneficii legate de eficientizare si cerinte din ce in ce mai ridicate din partea utilizatorilor. Schimbarea adusa de Internet Banking a fortat bancile sa reevalueze costurile...

Purpose – The purpose of this paper is to explore the reasons behind customers' selection of Islamic mortgage in Sabah, Malaysia and present factor and cluster analyses to identify the importance of choice criteria for Islamic mortgage selection. The choice criteria among Sabahans are...

The Internet is a tool with the potential to enable consumers to effectively participate in collective bargaining in the marketplace. The purpose of this paper is to address the viability of the concept of countervailing power in the Internet era. First, some theoretical perspectives on how...

Arousal among young consumers plays a key role in buying decisions. One of the challenges for success in retailing is to enhance the in-store ambience to influence the young consumers for prolonged stay in the store for shopping and explore the zone of experience of new products. This paper...

Consumer purchasing behaviour is always influenced by many factors ranging from psychological, social and economical to cultural. However, one cannot claim vividly if information and communication technology does actually influence consumer purchasing behaviour and to what extent. This paper...

The emergence of market economy in Poland has created fertile ground for the development of consumerism. After decades of living in shortage economy environment Polish consumers have plunged into magic, colourful world of consumption. The basic objective of the paper is to determine if...

Retail industry in India is acknowledged as a sunshine sector, and is driven by factors like strong income growth, changing lifestyles and favourable demographic patterns. Having cemented its presence in metros and Tier I cities, retailers are allured by opportunities in Tier II and III cities...