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Capacity building for sustained competitive advantage: a conceptual framework
Shams, S. M. Riad - In: Marketing intelligence & planning 34 (2016) 5, pp. 671-691
Persistent link: https://www.econbiz.de/10011534908
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Credit lender-borrower relationship in the credit card market : implications for credit risk management strategy and relationshipmarketing
Oh, Joon-Hee; Johnston, Wesley J. - In: International business review : the official journal of … 23 (2014) 6, pp. 1086-1095
Persistent link: https://www.econbiz.de/10010485050
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A multicultural blend : metaphors, cognitive social capital and multiculturalism
Elliot, Esi A.; Xiao, Yazhen; Wilson, Elizabeth J. - In: International marketing review 32 (2015) 2, pp. 200-218
Persistent link: https://www.econbiz.de/10011296965
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A systematic review of the dark side of CRM : the need for a new research agenda
Bang, Nguyen; Jaber, Faten; Simkin, Lyndon - In: Journal of strategic marketing 30 (2022) 1, pp. 93-111
Persistent link: https://www.econbiz.de/10013170047
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Design, qualité de la relation à la marque et terroir d'origine : le cas du vin
Couder, Julien - 2019
Persistent link: https://www.econbiz.de/10012661537
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Digital marketing and social entrepreneurship in Vietnam
Le, Ngoc; Ratten, Vanessa - In: Developing digital marketing : relationship perspectives, (pp. 41-64). 2021
Persistent link: https://www.econbiz.de/10012585652
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Igniting the flame with electronic word-of-mouth in digital marketing
Bu, Yi; Thaichon, Park; Parkinson, Joy - In: Developing digital marketing : relationship perspectives, (pp. 181-190). 2021
Persistent link: https://www.econbiz.de/10012586414
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Giving behaviors in Indonesia : motives and marketing implications for Islamic charities
Kasri, Rahmatina Awaliah - In: Journal of Islamic marketing : JIMA 4 (2013) 3, pp. 306-324
Persistent link: https://www.econbiz.de/10010190098
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Comparison of tree-based models performance in prediction of marketing campaign results using Explainable Artificial Intelligence tools
Chlebus, Marcin; Osika, Zuzanna - 2020
Persistent link: https://www.econbiz.de/10012322146
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Customer relationship management research in hospitality industry : a review and classification
Sota, Shikha; Chaudhry, Harish; Srivastava, Manish Kumar - In: Journal of hospitality marketing & management 29 (2020) 1, pp. 39-64
Persistent link: https://www.econbiz.de/10012256117