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Special issue: ESGs and SDGs : editorial

Lee, Jin-soo; Back, Ki-Joon; Park, Jungkun - In: Journal of travel and tourism marketing 41 (2024) 1, pp. 1-2

Persistent link: https://www.econbiz.de/10014513599

The effect of customer ethnocentrism and customer participation on global brand attitude : the perspective of Chinese customer

Hong, EunPyo; Park, Jungkun; Pensri Jaroenwanit; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014240277

A shared-transportation mobile app continuance model : the moderating effects of brand awareness

Park, Jungkun; Le, Hoang T. P. M. - In: Journal of consumer behaviour 22 (2023) 2, pp. 496-510

Persistent link: https://www.econbiz.de/10014251329

Priceless time : the UHNWI's most precious possession : implications for international marketing theory and practice

Klaus, Philipp; Park, Jungkun; Tarquini-Poli, Annalisa - In: International marketing review 39 (2022) 2, pp. 335-351

Persistent link: https://www.econbiz.de/10013396196

Emotion and trust in virtual service assistant design for effective service recovery

Le, Hoang T. P. M.; Park, Jungkun; Lee, Sangwoo - In: Journal of retailing and consumer services 74 (2023), pp. 1-11

Persistent link: https://www.econbiz.de/10014364045

Toward a new business model of retail industry : the role of brand experience and brand authenticity

Park, Jungkun; Hong, EunPyo; Park, Yun-na - In: Journal of retailing and consumer services 74 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014364645

What leads customers to stay with an online transportation service in emerging markets?

Le, Hoang T. P. M.; Park, Jungkun - In: International journal of business innovation and … 30 (2023) 3, pp. 323-351

With the continuous development of technologies and user demand, mobile app functions have become more and more diversified in category extension, specifically app-based shared transportation platforms (ABSTP). This study focuses on predictors of loyalty intention in the mobile app portfolio of...

Persistent link: https://www.econbiz.de/10014293975

Effects of augmented reality technology characteristics on customer citizenship behavior

Gong, Taeshik; Park, Jungkun - In: Journal of retailing and consumer services 75 (2023), pp. 1-10

Persistent link: https://www.econbiz.de/10014371721

Drivers of customers' efforts to cope with wearable device usage problems and the role of demographics in a study in China

Ren, Tianbao; Le, Hoang T. P. M.; Park, Jungkun - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2727-2747

Persistent link: https://www.econbiz.de/10014430282

The role of parent brand creating loyalty and acceptance toward premium extended wine brand : a cross-national study

Le, Hoang T. P. M.; Ren, Tianbao; Park, Jungkun - In: International journal of wine business research 35 (2023) 4, pp. 538-560

Persistent link: https://www.econbiz.de/10014432818