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Vimala Kunchamboo; Lee, Christina Kwai Choi; … - In: Journal of macromarketing 41 (2021) 3, pp. 484-505

Persistent link: https://www.econbiz.de/10012593667

Lee, Christina Kwai Choi; Morrish, Sussie C. - In: Australasian marketing journal 20 (2012) 1, pp. 59-64

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Soo Yeong Ewe; Yap, Sheau-Fen; Lee, Christina Kwai Choi - In: Marketing intelligence & planning 33 (2015) 4, pp. 592-611

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Poon, Wai Ching; Lee, Christina Kwai Choi; Ong, Tee-pei - In: International journal of foresight and innovation … 8 (2012) 4, pp. 379-403

Persistent link: https://www.econbiz.de/10009658288

Poon, Wai Ching; Lee, Christina Kwai Choi - In: Journal of Asia Pacific business 13 (2012) 3, pp. 229-262

Persistent link: https://www.econbiz.de/10009619285

Martin, Brett A. S.; Lee, Christina Kwai Choi; Weeks, … - In: Journal of consumer behaviour : an international … 12 (2013) 1, pp. 81-90

Persistent link: https://www.econbiz.de/10009720146

Yap, Sheau Fen Sheau; Lee, Christina Kwai Choi - In: Marketing intelligence & planning 32 (2014) 3, pp. 345-374

Persistent link: https://www.econbiz.de/10010380723

Yap, Sheau-fen; Lee, Christina Kwai Choi - In: Journal of consumer behaviour : an international … 12 (2013) 5, pp. 401-411

Persistent link: https://www.econbiz.de/10010200857

Lee, Christina Kwai Choi; Yap, Sheau-Fen; Levy, Deborah S. - In: Journal of strategic marketing 24 (2016) 7, pp. 578-593

Persistent link: https://www.econbiz.de/10011587746

Yap, Sheau-Fen; Kim, Jae-Eun; Lee, Christina Kwai Choi; … - In: Australasian marketing journal 27 (2019) 1, pp. 24-31

Persistent link: https://www.econbiz.de/10012103235