Showing 131 - 140 of 52,693
When a television advertisement causes viewers to switch channels, it reduces the audience available to subsequent … article analyzes the television network's problem of how to select, order, and price advertisements in a break of endogenous …
Persistent link: https://www.econbiz.de/10014046431
Persistent link: https://www.econbiz.de/10009662812
Persistent link: https://www.econbiz.de/10014273859
Persistent link: https://www.econbiz.de/10004873450
Persistent link: https://www.econbiz.de/10004937295
Persistent link: https://www.econbiz.de/10004953795
Persistent link: https://www.econbiz.de/10003590495
Persistent link: https://www.econbiz.de/10009606993