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Understanding the role of social media marketing and technology adoption model in shaping customer adoption of digital banking
Basoeki, Jonathan Bagus Pradhana; Agus, Anna Amalyah - In: The South East Asian journal of management 17 (2023) 2, pp. 50-73
Persistent link: https://www.econbiz.de/10014429032
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Contextualization of opinion mining as a consumer-oriented brand reputation management tool for the banking industry
Tuna, Murat Fatih - In: Digital transformation and new approaches in trade, …, (pp. 241-253). 2022
Persistent link: https://www.econbiz.de/10013448697
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Impact of social media on corporate reputation of banks in India : a customers' perspective
Mehta, Reena; Gupta-Bhattacharya, Nupur; Talwar, Shalini - In: Bank parikrama : a journal of banking & finance : … 43 (2018) 1/4, pp. 16-40
Persistent link: https://www.econbiz.de/10012023846
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Social media banking usage from banks' perspective
Paruševa, Silvija - In: International journal of e-business research : an … 15 (2019) 1, pp. 38-54
Persistent link: https://www.econbiz.de/10011996847
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Social media development paths in banks
Angelini, Antonella; Ferretti, Paola; Ferrante, Gabriele; … - In: Journal of promotion management : JPM 23 (2017) 3, pp. 345-358
Persistent link: https://www.econbiz.de/10011729563
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Understanding the role of social media in bank marketing
Mitic, Miljana; Kapulos, Alexandros - In: Marketing intelligence & planning 30 (2012) 7, pp. 668-686
Persistent link: https://www.econbiz.de/10009671119
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Perspectives on the potential for social media to improve communication in small business-bank relationships
Durkin, Mark; McGowan, Pauric; Murray, Lisa - In: The international journal of entrepreneurship and innovation 15 (2014) 4, pp. 251-264
Persistent link: https://www.econbiz.de/10010469237
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Social Media, Bank Relationships and Firm Value
Chao, Chia-Hui - 2020
) positively influence firm value, whereas bank relationships affect firm value differently: the high number of banks a firm … borrows from reducing value, whereas the high bank debt a firm using creates value. The impacts of YouTube and Twitter on firm …
Persistent link: https://www.econbiz.de/10012837397
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The interaction between banks and Brazilian customers through Facebook : a framework from the perspective of affordances
Fraga, Marcelo Silva de; Chaves, Marcirio Silveira - In: International journal of e-business research : an … 17 (2021) 1, pp. 65-80
Persistent link: https://www.econbiz.de/10012501789
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Users' engagement in banking activities on social media : a study with reference to facebook
Mani, R.; Thiyagarajan, S.; Azhaguraja, N.; Janakiraman, S. - In: Copernican Journal of Finance & Accounting : CJF&A 11 (2022) 3, pp. 27-48
Persistent link: https://www.econbiz.de/10013479538